In a highly competitive environment, Warner Bros. He confirmed on Thursday that HBO Max and Discovery+ will merge into a single streaming platform. Published by news portal VariationHe reported that the decision to study was made when he warned that offering both services separately did not reach the potential it would achieve by combining their content covered by a single platform.

As for the estimated launch date, HBO Max and Discovery+ will be available as the same service in the United States between June and September 2023. This was confirmed by Discovery Streaming CEO JB Perrette.

In accordance with Variation, the company has yet to reveal the new name for the service, and details on fees have not been given either. “Discovery explores how to reach its customers in an ad-free space,” Perrette said, with content different from on-demand services.

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The merger of HBO Max and Discovery+ “will combine the best elements of both services,” Perrette said. On the one hand, HBO Max has “performance and customer service issues” but also offers “very rich” content. Discovery+, on the other hand, has less content but a “more robust and efficient delivery system”. He explained the reason for this merger.

After its launch in the United States, the merger will take place in Latin America in the last quarter of 2023, in Europe in early 2024, and in Asia in the middle of that year.

The merger of HBO Max and Discovery+ will result in thousands of hours of programming, including fiction, reality shows and documentaries, to significantly increase subscriptions. In the second quarter of 2022, combined HBO Max, HBO and Discovery+ subscribers reached 92.1 million, up 1.7 million from 90.4 million in the previous quarter. This represents a 22 percent increase over 2021. By 2025 Warner Bros. It expects to have 130 million global streaming subscribers.