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Activision Blizzard makes more money on mobile than on PC, and Diablo Immortal is not to blame

  • August 8, 2022
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Microsoft’s purchase of Activision Blizzard is still up in the air, and it appears that said acquisition could face more than one stumbling block from international competition regulators.

Microsoft’s purchase of Activision Blizzard is still up in the air, and it appears that said acquisition could face more than one stumbling block from international competition regulators. We don’t know if the purchase will eventually take place, but it is clear that it will Microsoft has good eyesight.

Activision Blizzard’s latest results confirm this the company is still in top formand that it was no coincidence that Microsoft noticed this, even though, strangely, most of the revenue it received no longer came from PCs or consoles, but from mobile device. I know what you think it’s because of Call of Duty mobile and Diablo Immortal, but no, nothing could be further from the truth, the “blame” that Activision Blizzard’s mobile revenue is so good lies with King. and more specifically its games Candy Crush, Farm Heroes and Bubble Witch.

Activision Blizzard confirmed this in its results Royal titles alone earned $685 million in the most recent quarter. Aren’t you impressed? Well, it should, since Activision’s games generated $600 million and Blizzard’s generated $296 million. Going by the results, it’s clear that the company should be called Activision King rather than Activision Blizzard. Jokes aside, the results you have achieved were negative when compared to those of the same quarter of the previous year.

Diablo Immortal made Activision Blizzard very happy

Despite the more than deserved criticism this title has received, all is said and done, the truth is that ultimately Diablo Immortal it was a real money making machine, generated $100 million in revenue for good reason. The majority of Blizzard’s revenue came from this title, with the remaining $229 million split between other games such as World of Warcraft and Overwatch. Only $19 million of its total revenue was generated from consoles.

Activision derived most of its revenue from consoles, where it made a total 360 million dollars. In PC, its income was $100 million, and in the mobile sector it reached $135 million. It goes without saying that Call of Duty Mobile was the key to this latest result and it was also revealed to be a huge source of revenue. With this data on the table, it is no wonder that the company is placing more and more importance on mobile games.

It is important to pay attention the current economic situation, generated by the post-pandemic era, enormous inflation and war-related uncertainty in Ukraine, is the main cause of the significant decline in revenue levels that most major technology companies have been experiencing for a year. year-on-year perspective, i.e. comparing the same quarter of this year with the previous one. This can be interpreted in many ways, but the right one is also the easiest: last year’s results were excellentso it is quite understandable that this year they are less good.

Source: Muy Computer

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