The development of technology and the rapid increase in internet use are causing many people to resort to digital environments. For this reason, many companies are trying to keep up with this situation by moving their services to the Internet. This makes it possible to trade in electronic environments. of e-commerce seriously increase its popularity.

E-commerce is a growing sector in our country. Turkey’s first and largest e-commerce event recently of the World Eco Expo We shared with you that it was held in Antalya and the interview we made with the experts of the subject. Now the Electronic Commerce Information System (ETBIS) has revealed last year’s e-commerce data showing how the industry has grown in our country.

E-commerce volume in Turkey grew by 69%

According to the data shared by ETBIS, e-commerce volume in Turkey has risen sharply in 2021. In the statements, the volume in 2021 is compared with the same period of the previous year. It reached 381.5 billion lira with an increase of 69%. expressed. In addition, it was stated that the number of orders increased by 46% to 3 billion 347 million units. Last year, this number was 2 billion 297 million.

ETBIS also shared the relationship between e-commerce and general commerce. According to the data, this percentage has reached 17%. The month with the highest ratio of e-commerce to general commerce November It was mentioned that the rate has increased to 20.4% in this month. The reason for this was the increased campaigns in November.

Spending per person 4 thousand 749 TL

ETBIS shared the data on e-commerce spending per capita and stated that spending has increased by 69% compared to the previous year. for 4 thousand 749 TL reported rise. In addition, based on payment methods, it was added that 37% of the total volume is Wire Transfer/EFT, 3% COD and 60% card transactions.

The 2021 data also noted increasing e-commerce businesses. According to the statements, the number of companies engaged in e-commerce activities last year beyond 484 thousand and more than 162 thousand companies entering e-commerce for the first time. ETBIS, which also examines domestic and international spending, 349 billion TL with 92% that abroad 4% to 16.4 billion TL is noted.

Men shop more through e-commerce

The most recent data also includes the gender distribution of e-commerce and which sectors it has grown in. The biggest increase in this regard last year, according to ETBIS In the housing sector by 175% it happened. Lodging was followed by food and supermarket at 162%, travel, transportation and storage at 113% and airlines at 98%.

Looking at the gender distribution, those who shop through e-commerce 48% of women† 52% of them are men It was found that 70% of these purchases were made through mobile applications.