Duck Duck Go, a browser known for protecting users Privacy In order to prevent your information from being analyzed and personalized advertising presented, you will also block “trackers”. Microsoft on third-party websites to ensure compliance with the requirements offered by your service.

The decision was made by its executive director, Gabriel WeinbergAfter a cybersecurity expert named Jacob Edwards stated that Duck Duck Go was unable to block these “trackers” on devices. iOS and android While the browser’s proprietary Tracker Radar app is advertised as “a way to automatically block hidden third-party trackers on websites.”

According to Weinberg, this failure was due to a contract between his company and Microsoft To prevent some of your code from appearing entirely on third-party websites. He also said that the company is already working on improvements to solve the problem.

Microsoft commands will be blocked

In its latest blog post, titled “More Privacy and Transparency for Duck Duck Go Web Tracking Protections,” the browser indicated that it will expand its block tracking commands to include Microsoft in Google apps. Play Store and App StoreIn addition to its extensions for other browsers such as Chrome, firefoxSafari, Microsoft Edge and Opera.

In turn, Microsoft’s “scripts” were not included in it applications Or the search engine, because even before this inconvenience, they were already blocking third-party cookies.

“This update means we’re now doing much more to block trackers than most others browsers“, they point out.

Advertise on DuckDuckGo

On the other hand, what about the ads that are displayed Duck Duck GoThis is reportedly done in collaboration with Microsoft, but viewing and interacting with them is anonymous as there is a commitment not to create user profiles.

“When you click on an ad provided by Microsoft that appears on Duck Duck Go, Microsoft ad Does not associate your ad-clicking behavior with a user profile. It also does not store or share this information except for accounting purposes,” the publication said.

The company notes that if an advertiser wants to evaluate whether an in-browser ad is driving sales, Microsoft Advertising uses “scripts” by domain.bat.bing.comAnd if you want to track conversions from ads, Duck Duck Go’s security solution will block requests.

To change this advertising system and depend on the “bat.bing.com” domain, the company ensured that it started working on a new architecture, as well as other browsers such as e.g. Safariwhich has personal click measurement (PCM), or firefox via Interoperable Private Attribution (IPA).

We believe this work is important because it means we can improve the advertising-based business model that many companies rely on to provide free services, making it more private rather than scrapping it entirely.

Blocking transparency

In order to increase the trust of its users, Duck Duck Go said it has made public a watchlist of trackers so that users can see for themselves what is being blocked and report any problems.

In this regard, a new help page has also been created in the browser, which explains to users how they are protected Web tracking If you want to understand the different types of privacy protections that Duck Duck Go offers on different platforms.

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