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Trendyol, one of Turkey’s largest electronic trading platforms and has managed to become Turkey’s first decacorn, has recently come to the fore with big news. The platform will
Trendyol, one of Turkey’s largest electronic trading platforms and has managed to become Turkey’s first decacorn, has recently come to the fore with big news. The platform will host home ads and real estate agents Trendyol Real Estate launched the platform.
Until now, the platform was only open to brokers who wanted to advertise. Another news came today about the platform, which is expected to open for real estate trading in the near future. Trendyol announced the Trendyol Real Estate platform in its briefing to brokers. suspended indefinitely. announced.
“As Turkey’s leading e-commerce platform, Trendyol, a while ago we started the infrastructure works for our Trendyol Real Estate initiative with the aim of contributing to the development of our country’s e-commerce sector by diversifying our services and increase competition and vitality. in the online real estate industry. With our strong technological infrastructure and experience in e-commerce, we have also informed our stakeholders in the real estate sector about this new business line, which we are preparing to launch with exemplary applications that will drive the online real estate sector forward, and we received intense interest.
With this, Published in the Government Gazette of 7 July 2022 and to be carried out by our Ministry of Trade To comply with the new e-commerce law, we need to review our business strategies and focus areas. The new law does not allow the provision of advertising services on or in connection with the Trendyol platform.
We will also need to significantly reduce our marketing investments and discounts to comply with the law. Unfortunately it is not possible for us to continue our Trendyol Real Estate initiative in the new market structure that will arise. For this reason, we have indefinitely suspended our investment in the real estate sector, which we believe will boost competition in the online real estate sector in favor of buyers and brokers.”
As we can see from Trendyol’s statement, the reason for the cancellation of the new project was the new e-commerce law published in the Government Gazette on 7 July. We have previously shared the details of this law with you:
Source: Web Tekno
I’m Sandra Torres, a passionate journalist and content creator. My specialty lies in covering the latest gadgets, trends and tech news for Div Bracket. With over 5 years of experience as a professional writer, I have built up an impressive portfolio of published works that showcase my expertise in this field.
