during recent times we learned about several tests performed by Spotify, plus quite a few feature and content announcements that, yes, seem to be well overdue in some cases. As for the features in the tests, as we said at the time, some made a lot of sense, while others seemed more like a reaction to trends than an analysis of the platform and its users in search of improvements that could await.

Recently, among the positive ones we find a specific button to shuffle lists or return to sanity, restoring Car View. On the other hand, without a doubt, the failure of the Spotify Car Thing will not surprise anyone, or joining the NFT trend, and moreover, right in the thick of the crypto winter. Whether the final balance is positive or negative is up to you to decide individually, each of the people who pay to use the service. In my case, I do it all the time, but that’s just my personal opinion.

It was noticeable today a new initiative from Spotify that undoubtedly belongs to the first group, that of actions that make a lot of sense, and that also has something that particularly excites me. The fact is that without much noise the company launched in the testing phaseSpotify Tickets, a platform for selling concert ticketsalthough this could eventually make room for other types of shows and events related to the content we find on the platform.

Although at first I was surprised that they resorted to a specific website instead of concentrating the listed information on artist profiles. However, when you think about it a little, it makes a lot of sense. And the point is that although many people are looking for very specific information, i.e. when a certain artist or group will play in a certain place, there are also users who are not looking for something specific, but want to see a concert offered in their city in the coming months. In these cases, if the information is contained only on the artist’s site, the vast majority of users will not notice it. The collection of concerts on the web offers us an overview, something very practical.

And what am I saying, what got me so excited? Well, so far Spotify has partnered with Ticketmaster, Eventbrite and See Tickets to sell tickets, but On this occasion, the company plans to eliminate the mentioned intermediaries.. I won’t say anything about ticketing companies today… I don’t think it’s necessary. But I will say that I hope this move on Spotify’s part will result in a lot fewer tickets ending up on second-hand sales services at insane prices within minutes.

Obviously this Spotify Tickets launch is modest, there are currently only seven shows in the United States, but again, it’s in the testing phase, and concert tickets are a pretty complicated world, too. Now, of course, it remains to hope that the first tests go well, that the platform can grow at a good pace, and that one day, perhaps not so far away, buying tickets will not be synonymous with dealing with speculators. If Spotify succeeds, music lovers will be lucky… and very grateful.