In the “streaming war”, Disney Plus is undoubtedly one of the strongest names, and it is also one of the companies that play the best cards, both in terms of content and plans. In this sense, the American company announced on the one hand two important changes you plan to increase the subscription price, something that should of course help generate more income, but at the same time could mean a significant loss of users.

Disney Plus is preparing a second sentence, introducing an ad-based plan which will be much cheaper. With both moves, the American giant will achieve some balance, as this new economic plan with advertising should encourage the entry of new users, which would allow it to compensate for the possible loss of users resulting from this price increase. monthly subscription.

Disney Plus Award will rise from $7.99 to $10.99. To make up for it, as we said, a new mode with ads will arrive that will cost $7.99, and that it will occupy the niche previously occupied by the standard plan. The price of Hulu will also go up $12.99 to $14.99and its ad-supported mode will range from $6.99 to $7.99. Finally, the price increase of ESPN Plus, which will go, has also been confirmed from $6.99 to $9.99.

With these price increases, all these streaming services following the trend we have been noticing in recent yearsand the thing is that the subscriptions of the main players in the industry have become significantly more expensive and it does not seem that this will change in the short or medium term, rather on the contrary, it may end up producing new increases soon.

Disney Plus plan with ads will be available in December of this yearand the price increases we mentioned will go into effect on December 8th, with the exception of ESPN Plus, which will increase the price of your subscription starting August 23rd. It is confirmed that the Disney Plus ad-supported plan will only use “a small number of ads” and that they will appear infrequently to keep the user experience good. Ads will not appear on children’s profiles.

Netflix, one of the main rivals of Disney Plus, was one of the companies that increased the price of its subscription the most, and it is also working on a cheaper mode based on ads, a good news that, as we told you in its moment, also accompanies one bad one, namely the one that prepares the transition to a new way of shared payment accounts, in which the user will only be able to share it if they pay a certain extra fee for each household they add to their profile. It’s funny, at the end of the “streaming war” it will force us to pay more and more despite increasing competition.