Manzana is optimistic about future sales iPhone 14so much so ordered the production of 90 million units despite the context of the economic crisis in which we live. This amount is the same as last year, when forecasts of the economic situation were more optimistic in relative terms than the reality that emerges from the facts.

The Cupertino-based company expects to maintain iPhone production levels for this year by assembling a total of 220 million units, the same amount as in 2021.

Apple hopes to overcome the general decline expected in the smartphone market, which was already 9% globally in the June quarter and is expected to decline by 3.5% for the full year as a whole, according to IDC projections. Semiconductor Manufacturing International Corp. (SMIC), the largest smartphone maker, has actually warned that mobile device makers are starting to freeze their orders.

While Android device makers are bracing themselves for a scenario where sales are expected to decline, Apple vendors are faring much better. Pegatron Corp., the Taiwanese iPhone maker, saw its shares rise 3.6%, the most in five weeks. Japan Display Inc posted the biggest gain in two months with 5%, TDK Corp. rose 5.3% and Murata Manufacturing Company gained 3.7%.

At this point, it doesn’t take a rocket scientist to figure out that the difference in Android and iPhone predictions has a lot to do with the fact that iPhone buyers tend to have more spending power, so expect their pockets to show more resilience. in the face of crisis. Second, The iPhone is becoming more and more established as a smartphone insurance premium excellence.

The iPhone’s target audience and profile allow Apple to be more optimistic than Android device makers. This is not just a chest-beating exercise on the part of the company, but based on recently released data that showed that the iPhone, at least for now, is unaware of the crisis. has clearly strengthened against Macs, whose sales have fallen significantly.