It’s been a long time since Google gave in and stopped bidding in this endless war against streaming services through a label called YouTube Originals. Away, specials like the popular ‘Cobra Kai’ abandoned and rebooted by Netflix, and others like ‘Impulse’, ‘Step Up’ or ‘Liza on Demand’.
But Google has an ace up its sleeve. If the ‘Google Movies’ app became Google TV, YouTube seems to be heading in the same direction.
Youtube as a subscription hub
The information leak comes from The Wall Street Journal and points in this direction, being a window where all services are centralized.
If we pay attention to the leaked information, YouTube will act as a repository from the moment you access your subscriptions and you will even be able to buy content directly from said services. At this time, Google would have been up and running for over a year. canal warehouse to register our accounts with different services and thus centralize them.
The strategy is certainly not new: Amazon Prime Video already has a similar concept reinforced this in the latest revision of its app for televisions. From Prime Video you can access channels like ‘MUBI’, the famous Spanish platform ‘FlixOlé’, the reality show channel ‘Hayu’, the niche horror corner ‘Planet Horror’ or legendary music services like ‘Mezzo’ and ‘Qello’. ‘.
Another fact to consider about the leak is the use of the following expression. YouTube has been negotiating with a handful of producers for 18 monthsperhaps to return to its catalog of some specials, and as Amazon does with Prime Video, it offers temporary offers to those who subscribe to one of its respective channels.
And if we look at the raw numbers, YouTube has more subscribers than any other service on the planet: 2,600 million monthly active users. No competitor comes close.
If we compare YouTube Music as an integrated service and compare it to Spotify or Apple Music, in something like what is already happening, YouTube has no rivals and this new strategy will have two functions: to increase the use of YouTube and acts as a showcase to promote more personalized recommendations and being able to have much more content without having to leave the same interface.