According to Bloomberg, the presentation of the iPhone 14 will take place on September 7th. Apple’s entire new line of products, including Macs, iPads and three Apple Watch models, are also expected to be part of the company’s launch.

If the previous years’ model continues for this year, Apple’s new products are expected to go on sale on September 16th. This is due to the fact that the company usually releases devices about a week after the presentation, which should take place in the first week of September.

The arrival of the new iPhone comes at a time of dichotomy in the industry. This is because sales of smartphones as a whole began to decline. However, Apple is optimistic about new releases, given that the latest version of the mobile device sold well last quarter.

iPhone is Apple’s main source of income

Apple’s report obtained by Bloomberg showed that the iPhone is the company’s flagship when it comes to billing. This is because more than half of the products sold are iPhones. According to the data, about 52.5% of sales come from the iPhone. The remaining percentage is divided between services, accessories and other.

Continuing the stance it took at the start of the pandemic, Apple intends to make the announcement via livestream. Previously, the company held face-to-face meetings so that everyone could see the new products during the presentation.

Despite the fact that these are just rumors, a lot of information about the new generation of iPhone devices has been circulating on the Internet in recent weeks. Although the price is still unknown, the iPhone 14 Pro and iPhone 14 Pro Max are expected to hit the market for $100 more than usual.

According to analyst Dan Ives, the reason for this price increase is the new features of these versions, such as a notch-less display and a new 48MP camera; and other exclusive models such as ProMotion and the A16 Bionic chip. In addition, there is an increase in the cost of components for the production of smartphones.

iPhone 14 Pro and Pro Max could be $100 more expensive
The new iPhone pricing saga shouldn’t end before launch

Via: 9to5mac Source: Bloomberg

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