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A study shows that the number of podcast users in the United States has decreased this year

A report prepared by Edison Research indicates that the popularity of the format has declined in this country.  (Getty Images)
A report prepared by Edison Research indicates that the popularity of the format has declined in this country. (Getty Images)

Report prepared in collaboration with market research company Edison Research where it meansA specialist in the production of podcasts noted that the popularity of this format has declined in the United States.

Latin Podcast Listener Report 2022″ shows that after showing growth in the 2021 report, the audience for Latino podcasts declined in the first half of 2022; It moved from 36% of listeners to 2021 last month 34% this year.which represents a total of 15 million people.

As Gabriel Soto, Edison’s senior director of research, reported to The Verge, this decline is normalizing rather than sustained. the audience increase after time pandemic And that this may be a temporary reduction.

Latino podcast audiences last month grew from 36% of listeners in 2021 to 34% this year.  (Zachary Scheurer)
Latino podcast audiences last month grew from 36% of listeners in 2021 to 34% this year. (Zachary Scheurer)

However, it found that the percentage of people who said they had ever listened to a podcast rose from 56% in 2021. 59% in 2022Compared to the previous year, it increased by three points and in 2020 it was recorded by 14 points (45%).

Podcast in Spanish

According to the report’s findings, the greater promotion of podcasts with Spanish-language content could be positive for the Latino market, as 64% Monthly podcast listeners consume this content and, although this figure decreased compared to the previous year (67%), the audience for productions represented by Latinos increased to 66%.

In addition, if celebrities or artists which the public will be interested in listening to in podcast format, Shakira (44%), Jennifer Lopez (40%) and Selena Gomez (37%) leads the list of personalities that the audience will like.

Shakira (44%) is the Latin artist the US Hispanic community is most interested in listening to in podcast format.  (REUTERS/Piroschka Van De Wouw)
Shakira (44%) is the Latin artist the US Hispanic community is most interested in listening to in podcast format. (REUTERS/Piroschka Van De Wouw)

Elsie Escobar, community manager at Libsyn, a company that hosts podcasts, noted that listeners in the United States are not easy to find. Spanish contentSo platforms that distribute this format, such as Spotify, can promote content in different languages ​​to users.

How to get more exposure for podcasts

Most likely, if A podcast User generated has its own playlist with related content to get views. You can also submit playlists to several different sites that people use to find great playlists on repeat. There’s even a subreddit for it, r/SpotifyPlaylists

There is another way to promote your podcast Collaboration with artists, although it is not very large. This can lead to positive exposure and your fan base can help grow your content on a platform like Spotify.

Elsie Escobar believes that platforms that distribute podcasts, such as Spotify, can promote content to users in different languages.  (Spotify)
Elsie Escobar believes that platforms that distribute podcasts, such as Spotify, can promote content to users in different languages. (Spotify)

It is important to send a sample of the proposed content before any collaboration so that the collaborative work will be more natural if you receive a positive review or interest from the artist.

It’s also important to find sites that pay to play podcasts in their playlists. Manufacturers can do a quick Google search and find sites that do.

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Source: Info Bae

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