The war of the social video networks seems to be over. Let’s face it, TikTok has taken everything by storm. So much so that the rest of the market is inventing formulas that will look like ByteDance instead of following their own path. Because if you can’t win alone, try to copy the leader. Y This leader is TikTok on many levels.

So much so that this short video format, which can be seen in a loop, is working like wildfire and now seems to reach Amazon. But no, to the shopping app, not the Prime Video app. As the Wall Street Journal tells us, the e-commerce giant already has tests. a short video feed for your main app.

Short videos to advertise products

Let’s not expect to see users dancing, cooking, exercising at the gym or walking the dog. At least if these videos don’t serve a promotional purpose, because the videos Amazon is testing on its mobile app are of course aimed at promoting the sale of its products. Everything shows it will happen promotional videos as advertisingor even testing said products for sale to see them “live”.

Amazon has reached its new functionality ‘Inspire’ in testing, and for now it appears to be limited to a button with a diamond icon at the bottom of the app. We’re talking about an episode in testing, it’s in beta, so we don’t know when or when it will be available to the public. Amazon will evaluate your performance and what conversion rate it gives you before making a decision.

It looks like videos will be copied smooth playback as in both TikTok and other “clones” like Instagram Reels or YouTube Shorts. You can also make photo transitions, ‘Like’, share these videos with other users and others. A kind of public bulletin board to promote products that can make the app more dynamic.

via | WSJ