TikTok It’s the feeling of the moment And some of the world’s most relevant online stores have started redesigning their apps to follow the same vertical trend. The next attempt will be made Amazon.

TechCrunch echoes the observations of Watchful, a platform dedicated to it artificial intellectand provide this Amazon is rolling out a new feature on its mobile app that closely mimics TikTok’s vertical interface for offering products and services.

In addition, they indicate that This innovation of Amazon has been tested among the company’s workers. At the click of a button, users will be able to go full screen, just like TikTok, to view the products.

Its use is optional, and the new feature will be evaluated for a specific region, so it can be omitted entirely. It should be noted that This isn’t the first time Amazon has been inspired by the popular social network. Some time ago they introduced an option called “Posts” and it was very similar to Instagram.

Why Amazon Will Follow in TikTok’s Footsteps

Although this may seem strange from a company that has nothing to do with TikTok, it is not so wrong. After a while, Amazon recommendations are one of the most popular topics on TikTok.

So it was only natural that the company wanted to bring the same formula directly to stores. Thus, can offer exactly the same Without going through the affiliate links that abound in every single TikTok video.

Will they be as successful as these TikToks showcasing Amazon products? Although you can’t see the future, it really isn’t. Not just because it’s perceived as less realistic movement than videos straight from TikTok, but because The two platforms serve completely different purposes.

In fact, it’s just another way to jump on the popular bandwagon, and Amazon seems to have figured out which strategy to follow.

Of course, Note that this is an internal test only. According to the report, the feature is only used within the company. Therefore, it is unlikely to spread widely to all other users of the platform.

Amazon wants Alexa to imitate anyone’s voice, even the dead

similarly, Amazon is preparing its assistant AI, AlexaAccept any person’s voice according to the client’s preferences. The assistant will be able to recognize the pitch and transposition characteristics of a person’s voice and imitate it. This is an important step towards humanizing the human-animal relationship. smart devices.

“We want to continue the memories” after A pandemic In which “many of us have lost a loved one,” Amazon’s senior vice president, Rohit PrasadAt the conference in Las Vegas, USA.

However, using a familiar voice can radically change user experience and expectations. At launch, Amazon released a small promotional video about the idea.

In it, a child asks Alexa if she has finished reading The Wizard of Oz. Alexa dropped her soft, robotic voice and switched to her grandmother’s voice. For the child, although he knows that he is listening to the speaker, Grandma read this story, not Alexa.

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