Digital content platforms surpassed cable TV for the first time, according to the July 2022 results of a monthly US survey by media research firm Nielsen.

Research results were published last week showing that 69% of the population in Turkey still watches TV. While these results have not been compared to digital platforms, they are effective in demonstrating that the US breaking point has not yet been experienced in Turkey.

• NOTE: Cable TV is not as widely used in Turkey as it is in the US. But for the US, cable TV is a direct competitor to digital platforms. In Turkey, aerial and satellite broadcasts are also part of this competition.

Digital content platforms in the US surpassed TV views for the first time in July 2022:

According to the results of the survey, Netflix, YouTube, Hulu and Amazon; In July, they had the largest share of views in the US. In fact, they have been the view leader for the past four months in a row, but their views rose 0.4% in July. watching cable tv for the first time also passed.