Google’s news search engine, known as Google newsannounced the new design and custom themes in a post on the tech company’s blog. The goal of this update is to bring users closer to a news mix that is more local and focused primarily on their communities.

In addition, it acknowledges that it is currently collecting and monetizing the works information What news organizations do has become more difficult for publishers.

” local news They are essential to people and their communities,” Google notes in its blog.

That’s why the Community News Summit was held in Chicago on August 16, where the company gathered more than 100 people related to news production and Local information from the United States and Canada to share success stories and challenges in their work.

The event also included workshops on Google products and the tools available for them, as well as talks sustainability of business and reader behavior.

More local news for users

According to the technology company, local news sources will appear more often on the Google News platform, personalized for each user according to their interests, in addition to information. A national achievement. This way they will have quality local information and smaller organizations will benefit from greater access.

Modifications made to this product are consistent with the work performed Google News InitiativeWho cares about highlighting information that is close to customers and thus easier to find.

News also introduced a tagging system to allow users to identify frequently cited news stories. This feature is only available USA For notes, interviews, research articles, press releases, and other informative content, though Google indicates that it may be available in other countries within a few weeks.

In its blog, Google indicated that it is collaborating with various organizations in the United States to develop personalized programs that support the digital capabilities of its members.

Financial support for information organizations

In addition to teaching local news organizations and highlighting their content, Google has spent a lot of money $15 million A digital and print campaign in the United States based on the purchase of advertising space in the local media of that country.

The ad not only highlights the company’s work in supporting news producers, but highlights their work and its importance. “We are encouraging readers from around the world to support local news publishers,” Google said in a statement.

In addition to supporting the work of editors of local news organizations, Google also works with local broadcasters. In case of division innovation The National Broadcasting Association’s program to improve online audience participation and station monetization has begun.

Finally, Google invited users to subscribe, donate, or advertise their businesses on smaller platforms. news producers Support the work of journalists and communicators who are responsible for generating information for the public.

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