Xiaomi presented a macro report full of exclusive information. Relevant figures showing the brand’s position in international markets, its financial position and the brand’s status The situation thanks to an increasingly horizontal ecosystem.

Wang Xiang, partner and chairman of Xiaomi Group, answered some questions at one of the most important moments in the company’s history. You’ve separated some of the most relevant data here.

Expected income…whatever

A currency crisis, a shortage of raw materials (such as paper), an escalating conflict, a resurgence of COVID-19… Things aren’t exactly going well.

It’s not all bad news, however: Xiaomi has managed to grow in key sectors and strengthen its position in the mobile market even when a real recession has struck some of its most consolidated markets, such as Russia, Romania or others. from Latin American countries such as Brazil.

Let’s start with the bad news first: according to consulting firm Canalys, smartphone shipments fell 8.9% year-over-year and 7.7% on a quarterly basis.

In cash, the second quarter of 2022 generated revenue of 42.3 billion yuan (€6.186 million) from 39.1 million units shipped. Good data because 1.5% quarter-on-quarter increase, finally. In fact, Xiaomi’s presence and participation in the mobile market has increased globally.

and higher costs

One of the reasons Xiaomi is spending additional money is determined by its commitment to smart electric vehicles and other new initiatives. generates 611 million yuan in extra expenses (more than 45 million Euros).

Investments in technologies like Xiaomi Pilot are responsible for this extra expense. muscle shows It doesn’t come for free, like the Xiaomi 12S Ultra equipped with Leica sensors or the CyberOne, the brand’s new humanoid robot.

According to Lei Jun, Founder, President and CEO of Xiaomi Group, Xiaomi’s R&D investment has increased by 39.7% since 2017, and “Expected to reach 17 billion yuan in 2022 and 100,000 million yuan (14,600 million euros) over the next five years”.

The truth is, Xiaomi is more committed than ever to its good performance outside of China. Currently Xiaomi is in the top 3 of 55 mobile markets, Reaffirmed third place with a total share of 13.8%. In old Europe, the numbers are even more positive: No. 2 with a 21.7% share holds its position and breathes very close to world leader Samsung, with some distance in some Latin American markets. And if we lower the bar, Xiaomi managed to enter the top 5 of 67 markets.

This dependency translates into numbers: for example, almost half of the profit the mobile market brings to Xiaomi (48.4% to be exact) buys from foreign markets. India is one of its major strongholds, where it has been a leader for several years after reaching 8 million TVs sold in the country.

It’s clear that its mobile division is already showing signs of improvement – “back to school” often brings with it new gains in tech materials – but unless the brand consolidates at some point in Europe and the United States, it will have to. changes.

Strategy, once again, goes through what they describe. “Xiaomi tech ecosystem” or “Smartphone x AIoT”: the mobile phone is just a controller, the real potential is in other aspects of our technological life, from this tumble dryer of the future to the new Xiaomi Watch S1 Pro or Xiaomi Pad 5 Pro 12.4, not forgetting a great type. scooter, cleaners, fans and routers.

MIUI users are constantly growing

And the note that Xiaomi is clearly heading in the right direction is determined by another almost tangential fact. One is software related with MIUI customization layer for tablet, TV or mobile phone: from 454 million MIUI users in June 2021 to 547 million MIUI users by June 2022, Nearly one hundred million global user growth.

This software was developed and with MIUI 14 on the horizon on Android 13, monetization of revenue from Internet services marks record numbers: 1,700 million yuan (102 million euros), 52.1% year-on-year increaseand 23.9% of total revenue from Internet services.

The positive notes added to the increase in products in the western markets make it clear that Xiaomi does not intend to cease its existence or permanence. so we can continue to enjoy technology that delivers the best value for money.