Americans watched more content streaming platforms than cable TV in a landmark July, according to data released by Nielsen.
New streaming television viewing took up 34.8% of total US television viewing time, while cable television viewing took 34.4%.
Total time Americans spend on these new ways of watching television increased by 22.6% year-on-year, while cable viewing time decreased by 8.9%.
When it comes to Netflix, it was the most viewed service last month because of its series, despite the drop in user numbers at the start of the year. stranger things YouTube is in second place.
Most watched TV shows on other platforms Only Murders in the BuildingIn Latin America on Star+ and also on Hulu BearIn the case of Amazon Prime Video, the leaders were the new series Terminal List and new episodes men.
The market analysis firm pointed out that without classrooms, kids tend to spend more time-consuming content on YouTube and other apps that could make them spend more time. Additionally, there is often a lack of major sporting events, which makes the difference..
Source: El Nacional
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