OBASE, one of Turkey’s leading technology development and software companies, provides dedicated solutions for many sectors, especially retail, telecommunications, finance and transportation. The software developed by the institution offers companies speed, time and cost advantages in both B2B and B2C channels, while increasing employee and customer satisfaction.

OBASE, which started a Strategic Business Partnership with Microsoft in 2010 to develop products and projects, also puts its name to many success stories with this partnership. The latest example has already caught the attention of leading companies. So much so that the solution family on display at the Microsoft booth in the context of Retail Days 2022, which took place recently, and also at the Microsoft Retail Experience Center, attracted a lot of attention.

In the solution showcased in the Customer Experience Center, “How can you personalize customer interactions online and in the retail environment with artificial intelligence applications? How do you bring the right product to the right customer in the right place? How can retail operations get smarter? How to increase customer satisfaction and efficiency by monitoring planning and execution in real time?” The answers to many questions such as, are explained with a virtual tour with 8 different interactive examples.

The Microsoft Retail Experience Center provides visitors with an interactive environment to learn about new technologies and see them in action. So what is the OBASE solution in this unique experience environment? Providing information on the subject, OBASE co-founder and CEO Dr. Bulent Valley; “We have been working on the project since 2021. Developed on Microsoft CDP – Dynamics 365 Customer Insights, the solution maximizes the value of the product or service that companies offer to their end customers in every interaction. It is possible to create holistic individual customer profiles with the data obtained from all data channels. In addition, KPIs, segments and smart forecasts obtained from customer movements enable institutions to take actions to engage with consumers. It runs as a SaaS service in the Application Cloud infrastructure, integrated with Microsoft Synapse and Customer Insights.”

Tarık Tüzünsu, deputy general manager responsible for corporate and public customers at Microsoft Turkey, said: “We believe that our long-standing partnership with Obase will play a vital role in the development of both the retail and retail-focused software market.

“Over the past 2 years, we have made a number of investments that will contribute to the digital transformation of our country. With our Microsoft Retail Experience Center, which is one of these investments, we want to showcase technologies that together shape the future of retail. In fact, there is a common mission behind our collaboration, which grows exponentially every year; Develop in Turkey, produce in Turkey and present to the world. We are pleased to join Obase in studies that will represent Turkey in global markets and increase our country’s power in technology.”

The solution that brings the common customer point of view in group companies

The orchestra management and execution mechanism created by the technology in the multi-channel structures of the companies also enables the multi-company structures to provide their end customers with more value-added services with a common customer perspective. Explaining that the solution is already favored by one of Turkey’s largest holding companies, Bülent Dal said: “One of our key holding companies is preparing to use the solution in the B2C channel. Interest in this work, which enables companies to increase their current customer satisfaction and offers the opportunity for Omnichannel ‘Upsell/CrossSell’, is increasing day by day. Naturally, when companies use this solution, they can connect to OBASE’s other products and services, enabling the end-to-end customer journey. In addition, as OBASE we offer all the support that companies need in offering this solution and process control with our strong employees.”

Microsoft Retail Experience Center also includes Obase solutions that increase transparency in supply chains and help prevent vulnerabilities. The solutions developed by Obase in the Microsoft Cloud Environment provide retailers with solutions that enable real-time operation and integrated management of all channels based on data, making life easier for consumers.