Particularly attentive users of the social network quickly took advantage of the strange failure. They started mass spamming and memes on popular pages with millions of followers.

Sandwich, cryptocurrencies and financial pyramids

As The Verge reporters noted, Wednesday morning’s Facebook feed was suddenly flooded with questionable posts posted to the pages of artists like Lady Gaga, Nirvana and The Beatles.

The cause of the problem is called “configuration change” in Meta.

“A configuration change made earlier today caused some people to experience issues with the Facebook feed. We have fixed the issue as quickly as possible for anyone affected and we apologize for the inconvenience.”

One of the most popular posts of the time was the turkey sandwich photo.

If you see this photo, share it on another celebrity’s Facebook page, help the turkey sandwich move forward,
– said the post received by other users and distributed en masse on the pages of celebrities, including The Beatles and Muse.

The consequences of the Facebook crash / Photo from The Verge

But the pages of Nirvana and The Chemical Brothers were less fortunate: they posted ads for the sale of t-shirts with their own prints there. It was also possible to see money donation requests, advertisements of cryptocurrency projects and more.

The tape of one of the journalists of the John Porter publication looked like this:

The consequences of the failure were obliterated after three hours of complete chaos.