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With the Official Gazette published today, many new supports have been announced for electronic trading platforms for their overseas exports. “Decision on support for e-exportThe presidential decree, published
With the Official Gazette published today, many new supports have been announced for electronic trading platforms for their overseas exports. “Decision on support for e-exportThe presidential decree, published with the title “, came into effect from today.
With the new decision, e-commerce sites and retail marketplaces fall under different headings to launch and maintain e-commerce operations abroad. Millions of TL Support it was decided. The support package also included support for the costs associated with online display and promotion of Turkish products and brands and fast delivery of orders abroad. The supports to be delivered were divided as follows:
E-export consortia, retail e-commerce sites and marketplaces spend 50% on the industry, country, and e-export oriented reports they purchase to create market entry strategies and action plans related to e-commerce abroad, and up to 1.5 million TL per year will support.
Promotion costs for digital marketplaces, which do not exceed 20 percent of the total sales of businesses, e-export consortia and retail e-commerce sites through digital advertising realized through foreign marketplaces, will be supported by 50 percent for 3 (three) years for each marketplace. This support is provided annually according to the ranking of the companies. 7.5 million TLyearly for retail e-commerce sites 15 million TLannually for E-Export Consortia 25 million TL will not pass.
Expenditure by e-Export consortia, retail e-commerce sites, B2B platforms and marketplaces related to other marketing activities determined by the Ministry, with the exception of promotional activities referred to in Article 4, shall be supported at 50 percent and at 3 (three ) year for each country. This support is annual for B2B platforms. 40 million TLannually for E-Export Consortia 15 million TLyearly for retail e-commerce sites 25 million TLannually for marketplaces 30 million TL will not pass.
Charges for order fulfillment services that do not exceed 10% of the total e-commerce sales of companies, e-export consortia, e-commerce sites and marketplaces in the relevant country by 50 percent It is supported for up to 3 years for each country.
E-Export Consortium, e-commerce sites and retail marketplaces, rental fees for overseas warehouses they rent to ensure prompt delivery of products and manage returns processes, per unit by 50 percentannually, for a maximum of 3 (three) years per country. up to 5 million TL will be supported.
Rental cost support is available for up to 25 units. The support under this article is paid annually according to the level of the companies. 7.5 million TLannually for marketplaces 15 million TLannually for retail e-commerce sites and e-export consortia 25 million TL will not pass.
E-Export Consortium, retail e-commerce sites and marketplaces, overseas marketplaces and overseas marketplaces for the integration services to be made in the country, 50 percent for the integration of up to 6 marketplaces and up to 3 years per marketplace for an integration. up to 200,000 TL will be supported.
Expenses of companies, e-export consortia and retail e-commerce sites to open online stores in foreign markets of target countries, receive annual payments from these stores and services from e-commerce stakeholders of countries, for 3 (three) years for any country at a 50 percent rate for E-Export Consortiums, including: 3 million TLother beneficiaries annually up to 1.5 million TL will be supported.
The cost of marketplace commissions in target countries, realized through foreign corporate marketplaces, E-Export Consortiums, and retail e-commerce sites, will be supported at 50 percent for 3 (three) years. This support is provided annually according to the ranking of the companies. 750,000 TLyearly for retail e-commerce sites 2.5 million TLannually for E-Export Consortia 3 million TL will not pass.
The sales percentage of Turkish products and the sales percentage of branded products under the branded and TURQUALITY® support program will be taken as the basis in the calculation of the support percentage for the supports under the above articles.
Supports under this section, according to company levels annual maximum up to 15 million TLe-export consortia, e-commerce sites and retail marketplaces 45 million TLB2B platforms annual maximum 4 million TL until will be supported.
The transportation, housing, promotion and organization costs associated with sectoral trade delegation activities for general retail products suitable for e-commerce by collaborative organizations are 50 percent and per activity. up to 1,500,000 TL will be supported.
The transportation, housing, promotion and organization costs associated with sectoral purchasing committee activities for general retail products suitable for e-commerce by collaborative organizations are 50 percent and per activity. up to 1.25 million TL will be supported.
The cost for virtual trade delegation activities, which are organized by cooperative organizations under the coordination of the Ministry and which relate to general retail products suitable for e-commerce, is 50 percent and per activity. up to 1 million TL will be supported.
Expenditure related to the promotion, consultancy, market research studies and reports to be carried out by the cooperation organizations under the project they will submit to the Ministry for the purpose of promoting e-commerce and general retail products in foreign markets and digital platforms deemed suitable by the Ministry (Directorate-General for Export) For (two) projects, annually for a minimum of 1 (one) a maximum of 4 (four) years per project up to 4 million TL is supported by 75 percent.
Collaborative organizations will benefit from e-export promotion support for up to 2 projects in the same country.
Digital Marketplace Promotion, E-Export Promotion, Order Fulfillment Service, Warehouse Rental, Overseas Marketplace Integration, Online Marketplace Integration, Online Marketplace Integration, Online Marketplace Integration, and Online Marketplace Integration, which will be conducted by cooperative organizations to allow their members to jointly to act towards e-export and to facilitate market access conditions in target countries. percent, for a maximum of 2 projects simultaneously and per project. up to 15 million TL will be supported.
Establishment and operation of the Turkey E-Export Platform, which will be established under the coordination of the Ministry and by the cooperation organization to be designated by the Ministry, which will allow the transfer of Turkish exporters inventory to the digital environment, importers and exporters to receive orders , receive and execute, digitize export transactions and use new generation technologies and promotion costs of the cooperation organization for 75 percent and for a maximum of 5 years, maximum annually. up to 150 million TL is supported. A maximum of 1 project is supported in this context.
For the implementation of this Decree, all software, employment, training, organization, promotion, consultancy and reporting costs related to the e-export support of the Turkish Exporters’ Assembly shall be maximum annually. up to 30 million TL will be supported.
Each area in the decision is supported according to Article 16, for the target countries identified by the Ministry of e-Export. It can be increased to 20 points. Ecommerce sites have the right to request these supports as of today.
Source: Web Tekno
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