Although Microsoft Store, the app store for Windows, has been a priority for Microsoft for some timeIt was with the announcement and subsequent arrival of Windows 11 that really interesting movements began to happen in this regard. In these months we have seen its complete redesign, an important change in its terms of use, which led to the appearance of some applications that we would not have expected there before, and of course the arrival of WSA, an Android application running on Windows, with the expected Amazon store within Microsoft.

app stores have become a very important element for operating system developers, be it mobile devices, computers, smartTV, etc. and the point is that, in addition to a more than interesting way of monetization, they provide companies with greater knowledge about the interests of their users. Something we already know very well at this point is part of the primary goals of Google, Apple, Microsoft, etc.

So it’s common for those responsible to add new features, improve existing ones, and make changes from time to time so that users resort to them more, especially in cases where the store is not the only way to install the software on the device. . And as we can read in NeoWin, Microsoft is going to introduce a new change in the store because has already started testing ads in the Microsoft Store.

But as I indicated in the headline of the news, at least in principle you should not worry, because these announcements will, at least for now, recommendations of other related applications and this could therefore be of interest to users. Additionally, these embeds will be clearly marked so that users can immediately recognize that this is developer-sponsored content.

As is logic, Only developers who have their apps published in the Microsoft Store will be able to use this new feature (it is not clear if exclusively, yes) and for those who want to join, the feature is currently in the testing phase, so they will have to fill out the registration form and then wait until they receive an invitation to start supporting your development.

The key now will of course be seen how Microsoft manages these types of ads, that is, if it sets conditions that limit the type of applications, and also if it implements particularly strict security controls for promoted software, so that it does not become a means of spreading malware and weeds from the same family. The idea is good, as a starting point we will now have to wait for its development so that it does not completely scare us.