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Twitter makes the expected move: from Spaces to podcasts

  • August 25, 2022
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When Twitter announced the launch of Spaces, it was more than obvious that it would in response to the huge success Clubhouse was gaining during the first half

When Twitter announced the launch of Spaces, it was more than obvious that it would in response to the huge success Clubhouse was gaining during the first half of last year. It was a quick and intelligent response that caught on with users over time. Maybe not yet on a mass scale, but every day it is easier to find meetings of this type when accessing a social network.

However, and at the same time as it was opened to the whole world and on all platforms (until then it was only accessible by invitation and during the first months only from iOS), the clubhouse phenomenon began deflation. It’s still a fairly active service to this day, but it didn’t take off as much as predicted in the first few months, and many people who wanted to get an invite quickly lost interest.

However, Twitter decided to keep Spaces and has been expanding its reach and improving its features over the months. From Ticketed Spaces to the creation of clips, but above all the ability to save and share conversations, a function that in Clubhouse a that many users claimed for Twitter Spaces. Since its launch in October of last year, it has enabled the broadcast of recordings and thus significantly expanded their reach.

This success alone got us thinking that Twitter should consider taped calls as a type of podcast (which makes all the sense in the world because they are after all) and that maybe this could be their gateway to the world , the one with podcasts that is experiencing a second youth that is actually much more exuberant than the first. And it was not a mistake to think so, far from it, because as we can read on a social network blog, Twitter is officially adding podcasts to the platform.

«Starting Thursday, August 25th, we’re incorporating podcasts into Twitter as part of our newly redesigned Spaces tab. We know some conversations need more than 280 characters, and bringing people closer to the ideas, content and creators they know and love is critical to Twitter, no matter where the conversations are happening.»

In this way, Twitter will start adding popular podcasts to the section dedicated to Spaces, for which se will be supported by the publishing giant Vox Media, which has an extensive and varied catalog of podcasts that will be accessible directly from the social network. Starting today, along with the deployment of the Spaces section redesign, tests will begin, although initially the scope will be limited to a group of global English-speaking audiences on iOS and Android.

Source: Muy Computer

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