The senCard membership program, the foundation of which was laid 10 years ago with the slogan “Healthy and happy life counselor”, and the number of members reached 1 million by the end of 2021; continues to enrich itself with innovations. With the senCard Flexi platform launched, employees can determine the fringe benefits of the company according to their own needs. In this way effectively used fringe benefits offer the company cost control and budget advantage.

senCard, which is home to Turkey’s leading health insurers and allows insured members of member companies to manage all their needs through a single channel, continues to grow. The senCard Flexi platform, which enables companies to manage the fringe benefits they offer their employees and allows employees to choose their fringe benefits as they see fit, was launched. Işıl Küçük, member of the board of directors and deputy general manager, stated that this newly developed product will provide companies with a significant advantage in controlling budget and costs.

Contribution to personalized employee experience

Işıl Küçük stated that companies in today’s world prioritize providing a ‘personalized employee experience’ to their employees, and stated that senCard Flexi will enable this experience in terms of fringe benefits. Küçük said: “It is very important that you make the rights you offer your employees more visible and valued by them in the business world, where the competition for talent is becoming more and more fierce. You are not satisfied with that, you have to personalize the experience. In senCard Flexi it is possible to choose the fringe benefits by the employees themselves. While this gives employee satisfaction and loyalty, the right choice of entitlements yields budget and cost benefits to the company.”

“Custom-designed solutions increase profitability”

Işıl Küçük drew attention to the importance of planning the insurance and benefits offered to the employees according to the future of the company, saying: “When companies align the budget they have already allocated for health insurance and benefits on the needs of the employees, they will increase the total value they create.This value is more important than ever in the business world where the workforce circulation increases with the pandemic.From this point of view, senCard Flexi has a stake that affects the profitability of the company. As employee loyalty increases, the company’s profitability increases by 23 percent with the increasing performance effects.

senCard Flexi is an effective human resources tool

Küçük stated that they have been using the senCard Flexi platform as Bupa Acıbadem Insurance for the past two years, and stated that thanks to the platform, employees can see the total value of the basic and fringe benefits that the company offers them, they can easily investigate the details , and thus they have the opportunity to choose from the fringe benefits offered to them according to their tastes and needs. With senCard Flexi, employees who can increase their overall benefits by creating various benefits with a portion of their wages can buy and sell many fringe benefits, from gym memberships to daycare centers, from grocery checks to the option to buy gasoline in their home. own vehicle , through the marketplace provided on the platform within the limits provided by the company.

Source: (BHA) – Beyaz News Agency