The metaverse, defined as the ‘digital world’ where the real and the virtual come together, promises a futuristic ecosystem with the potential to generate millions of new values. Cerebrum Tech founder Dr. Speaking to the metaverse, which affects people and companies from every sector and field, Erdem Erkul said: “With the rise of smartphones, there was a disruptive innovation transition from wedge phones to smartphones. Very soon, there will be a disruptive transition of innovation from Internet to the metaverse. Even if our work, education and entertainment experiences move to the meta-universe, the physical world will persist, which is why brands that produce products and solutions for both worlds will survive for years.”

The concept of metavers comes more and more into our lives every day. The metaverse, which offers a new decentralized world, from finance to education, from games to culture and art, from healthcare to retail, is causing devastating changes. It is estimated that the market value of the metaverse sector, which is independent of geographic and physical boundaries and turns imagination and creativity into value, will reach $800 billion by 2025. If there is such growth, we will witness the closing of the Web 2.0 era and the opening of the Web 3.0 era.

Cerebrum Tech founder Dr. Erdem Erkul argued that metaverse offers unlimited possibilities for business. Erkul said: “When all components of the digital economy, including innovations such as blockchain and NFT, are added, we can call the metaverse ‘the next great business platform’. With the huge investments of companies like Google, Microsoft and Meta, the interest in the metaverse is increasing day by day. One of the biggest areas of influence will undoubtedly be the business world. Even if the transition period is not very fast, metaverse platforms offer unlimited possibilities for business. The most obvious of these is the possibility of extensive and detailed experience it offers. Instead of trying to reach the masses through a simple website, companies can deliver their products to customers through the metaverse in a much more interesting and engaging way. As a result, institutions will switch to the digital environment. In addition to technical jobs, many new jobs will be created or existing jobs will change. The marketing strategies and ways of doing business of companies will be restructured with the metaverse. In addition, productivity in business will also increase. Instead of video calling, a realistic working environment is created in the metaverse and the comfort of remote working is preserved. The office environment can be experienced with 3D avatars,” he said.

Erkul said it is necessary to understand and use more than one technology and concept to use Metaverse, Erkul said: “We can also use mobile devices to connect to Metaverse, but Augmented Reality (AR), Virtual Reality ( VR), Mixed Reality are relatively new technologies that can make a difference (MR) and Extended Reality (XR) The global AR, VR and MR market is estimated to approach $300 billion by 2024. There is a lot of interest in these technologies because the metaverse has a very high potential to generate value that can be generated through the development of these technologies.”

“Those who produce solutions for the real and virtual worlds will win”

“If we properly understand the dynamics of the metaverse world; It will be possible to stay ahead of the competition by taking advantage of the potential benefits it offers, to grow by establishing the right business partnerships, to develop human resources, to find the opportunity to work independently with competent teams of the country,” Erkul said, continuing, “With the rise of smartphones, there was a disruptive innovation transition from wedge phones to smartphones. Very soon there will be a disruptive transition of innovation from the internet to the metaverse. Even if our work, education, and entertainment experiences move into the meta-universe, the physical world will continue to exist. Therefore, brands that produce products and solutions for both worlds will survive for years.”

In which sectors will Metaverse be more effective?

Erkul states that one of the benefits Metaverse provides to both society and business is a safe environment, Erkul said: “People will be able to meet, continue to work and receive training in adverse situations such as pandemics and natural disasters that globally. Boeing has announced that they will build their next aircraft on the metaverse, which will reduce not only material expenditure, but also damage to nature.” Erkul said, “Socialization will take on a new dimension”, summed up the changes that metaverse will bring in the education, retail, healthcare, culture and tourism sectors as follows:

• In the name of the democratization of education and knowledge, the metaverse will be a more libertarian and egalitarian space. In addition to formal education, each sector will be able to provide its employees with metaverse training. Trainings that can naturally pose hazards, such as earthquakes, fire drills and occupational safety, are delivered in the virtual world and are more efficient.
• Virtual reality in healthcare is expected to rise to $8 billion in value by 2027. Cases, cadavers and lack of experience in operations and operations, the main problem of medical students and doctors, can be greatly reduced. Health professionals will have the opportunity to ‘make a flexible practice’. Doctors can remotely diagnose and prescribe medications to patients who do not require a physical examination.
• The tourism culture will also change with Metaverse. It will be more beneficial to arrange a touristic tour and the smallest details of the trip will be introduced into the virtual universe. People will be able to travel not only in the world, but also in time, without leaving the comfort of their homes. You will be able to experience places that are physically impossible to visit, such as ancient Rome or the inside of a volcano.

Race the Tour de France at home on the bike

• A whole new door is opening for live events like concerts, art galleries, fashion shows, esports tournaments. Artists will be able to communicate with their followers much more easily without any security issues. Physical sport also takes on a new dimension. It will be possible to participate in the Tour de France with exercise bikes.
• Companies need employees who are going to do business in the virtual world to develop and expand their digital sales and marketing areas. Retail workers will not lose their jobs, some business environments will be moved to the metaverse; Employees will communicate with customers via the metaverse and guide people through purchasing processes using tokens via the blockchain.

Source: (BYZHA) – Beyaz News Agency