Leaks and rumors about the GeForce RTX 40 have intensified so much that we already have a lot of information about the next generation of NVIDIA, although it is true that some things are still up in the air, and that by not having official confirmation, it is likely that others will eventually will change to a greater or lesser extent. Yet it exists a number of basic keys that we hope will remain unchangedsuch as the number of GPUs that will hit the market and the models we will see at launch.
In this sense, it is one of the most important things that still raises many doubts possible GeForce RTX 40 price. Most sources said that this new generation of graphics cards will be more expensive than GeForce RTX 30, but now new rumors suggest that the price of the new generation will be very similar to what the current generation had at the time of its release. . It makes sense, is it really possible? The truth is, yes, it makes sense, but with nuances.
If we talk about the price of the GeForce RTX 40 in the United States, it is likely that these new rumors will end up being true and that the price of this new generation will remain at a level very similar to the GeForce RTX. 30. However, if we talk about the Spanish market, it is clear that with the current economic situation, taxes and the strength of the dollar the next generation will eventually be priced higher than the GeForce RTX 30 at launch.
We wouldn’t expect a price increase motivated by NVIDIA’s personal wish, but according to the reality of the economy, and because of the euro-dollar parity that exists today and that was not there in 2020. Based on that, and taking into account what we just said, how much could the GeForce RTX 40 cost? We will make an estimate that we believe is quite realistic and could eventually come true as it is.

The GeForce RTX 3070 came to the market with a price of $499 and in Spain it cost 519 euros at launch. If GeForce RTX 4070 it will come at the same price, 499 dollars, when converting the currency and applying VAT, we would have the price in Spain 603 euros with tax. The price difference compared to the current generation would be evident and would be motivated mainly by the parity of the dollar and the euro.
Now we jump to the GeForce RTX 3080, a graphics card that was priced at $699 and cost 719 euros in Spain. If the GeForce RTX 4080 hits the market for $699 at the current exchange rate and after taxes, we would have a price in Spain of 845 euros (including VAT).
In the case of the GeForce RTX 3090, its introductory price was 1,499 dollars, in Spain 1,549 euros. In the event that NVIDIA launches the GeForce RTX 4090 at $1,499, its price in Spain would be 1,813 euros, including taxes. In the case of the rest of the models arriving from 2023, I dare not guess, because the economy can change quickly in a few months and the euro-dollar parity could break.
Note that this too could be used for other components, including AMD’s new generation of Radeon RX 7000 graphics cards, the recently introduced Ryzen 7000, and Intel’s Core Gen13. A strong dollar ultimately affects our purchasing power, and the need to apply 21% VAT ends up significantly inflating the price.