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WhatsApp has long ceased to be an application that only serves to communicate with friends, family and other people. After the years has become a commercial vehicle. First
WhatsApp has long ceased to be an application that only serves to communicate with friends, family and other people. After the years has become a commercial vehicle. First with shared messages between customers and businesses, then with a special offer thanks to WhatsApp Business.
One of the most interesting features of the platform in question is that it allows businesses to create a product catalog, but not a product catalog. end-to-end shopping experiencei.e. view products, add to cart, order and pay, but that has changed.
The missing element in this equation is that customers can pay directly from the app. We knew Meta was working on this feature and we’re finally seeing the results. The company has announced the first complete shopping experience in its most important market, India.
Meta has partnered with Indian e-commerce giant JioMart to offer customers the ability to browse the supermarket catalog and complete their orders from the app via WhatsApp. Payments are processed by the local Unified Payments Interface (UPI) system.
Deploying this tool in India is a key commitment from Meta. According to TechCrunch, WhatsApp is used by 500 million Indians every month, which means the service is the most used country. But everything points to the fact that sooner or later the function will exceed these limits.
According to Bloomberg, enabling WhatsApp to have a “complete shopping experience” One of Mark Zuckerberg’s revenue goals. It currently makes money by charging some companies to use WhatsApp Business, but a broader offering will allow them to increase.
But everything is not as easy as it seems. To offer in-app payments and achieve the desired end-to-end shopping experience, Meta must comply with each country’s regulations and obtain permission. In the case of India, it succeeded after two years of testing.
We’ll see how Zuckerberg’s commercial ambitions for WhatsApp evolve over time. Today’s excellent “super app” is WeChat, which lets you shop in stores, buy concert tickets, and even file for divorce in China. Will we get to that level? We will know in time.
Of course, this is not the only news for WhatsApp.. The app has been updated recently with more time to clear messages and screenshot lock. It works to disseminate all the characteristics of the Communities and aims to give more importance to States.
on Xataka | One of the most anticipated features has finally arrived in WhatsApp: the mobile-independent app for Windows
Source: Xataka
Alice Smith is a seasoned journalist and writer for Div Bracket. She has a keen sense of what’s important and is always on top of the latest trends. Alice provides in-depth coverage of the most talked-about news stories, delivering insightful and thought-provoking articles that keep her readers informed and engaged.
