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At the Berlin trade fair, everything is ready to celebrate IFA 2022, the oldest and most important technology and consumer electronics fair held on European soil, which this
At the Berlin trade fair, everything is ready to celebrate IFA 2022, the oldest and most important technology and consumer electronics fair held on European soil, which this year will be held on September 2 to 6.
IFA is a particularly important event as it takes place during the ‘back to school’ period and marks the release of the fall season which ultimately lead to the Christmas campaign, which is the most important of the year in terms of sales.
“It’s finally time to interact, connect and innovate, meeting people face to face, not as a flat image on a screen.”stated Jens Heithecker, Executive Vice President of Messe Berlin Group IFA, regarding the two-year hiatus due to the COVID-19 pandemic.
Finally, IFA 2022 returns with its 60th editionhoping to recover data from previous physical editions, a volume of business orders of 4,700 million euros, 240,000 visitors, 140,000 professionals and more than 5,000 media representatives with the mission of bringing what is happening there closer to a potential audience 1 200 million consumers.
The fair will cover a wide spectrum electronics, computers and technology with specific areas dedicated to IT and gaming, home entertainment, audio, communications, fitness and digital health and other special areas such as that dedicated to smart homes or IFA Next.
We will have too key notes executives such as the President and CEO of Qualcomm, who will be in charge of the launch conference. Being a technology and consumer electronics trade show, we naturally also expect a number of product presentations from the nearly 2,000 suppliers who will be attending either physically or via the IFA virtual platform.
In fact, with the exception of Apple, which does not participate in any of the major fairs, we expect the direct or indirect presence of all major companies in the sector. Some have already announced news in advance, which you can see in this tag, where we concentrate the best of the fair.
Source: Muy Computer
Alice Smith is a seasoned journalist and writer for Div Bracket. She has a keen sense of what’s important and is always on top of the latest trends. Alice provides in-depth coverage of the most talked-about news stories, delivering insightful and thought-provoking articles that keep her readers informed and engaged.
