International advisory, auditing and tax firm EY has released the results of its Decoding Digital Home survey, which focuses on household preferences regarding domestic connection and content consumption at a time when the effects of the pandemic are over and the costs of livelihoods rise.

International consultancy, audit and tax firm EY (Ernst & Young), Analysis of the digital house (digital house decoding) announced the results of its investigation. According to the survey, nearly two-thirds of households today are concerned that broadband Internet providers will increase their subscription costs. The survey also shows that many consumers are already considering reducing the number of streaming platforms they subscribe to.

In the past two years, the consumption of household technology under the influence of the pandemic has increased significantly, while in the past periodThe new circumstances that have arisen in the business world are putting new pressures on service providers. EY research shows that more than half of consumers are concerned about possible price increases for broadband and subscription-based TV streaming services. Concerns about price increases, along with growing concerns about online security and data privacy, threaten the increasing demand for connections and content since the outbreak of the pandemic.

Digital homes are now more demanding and aware

According to the survey, household demand for strong connections and rich content continues. More than 40 out of 100 households say their need for internet connection, TV and streaming has increased as a result of the pandemic. However, more than half of households are concerned that broadband service providers (60) and TV service providers (55) will increase their monthly subscription costs. More than 40 percent of respondents believe they are already paying too much or not being offered the best deals.

While 37 of respondents said they were discovering more new digital experiences due to the pandemic crisis, 26 said they were open to new and immersive internet experiences like the metaverse.

While the increasing pressure on household spending is a major factor, many consumers tend to reassess their needs after curfews and movement restrictions. 34 percent of participants say they plan to reduce the time they spend on the internet in the post-pandemic period. 33 percent plan to reduce their spending on links and content and move them to other categories. More than 20 percent are considering reducing not only the music and video streaming platforms they use, but also the number of internet-connected devices they have in their homes.

Young users in particular are concerned about online risks

The pandemic crisis has increased pre-existing concerns about the protection of personal data. According to research by EY, 40 percent of consumers are now more concerned about the privacy of their personal data. 47 of the participants under the age of 25 indicate that the negative effects of heavy internet use on health make them think. In particular, the concerns about harmful content are clear, with young households being the most concerned. 47 percent of consumers aged 25 to 44 say they are concerned about harmful content that households may encounter online.

The report highlights the importance of service providers taking action on online safety and 59 of respondents believe that regulators should do more to tackle risky content.

Household expectations go beyond traditional service packages

Packets that provide connectivity and content are also an indicator of how digital experiences are bought in households today. Research by EY shows that consumer needs are changing here too. Half of households say offering extra privacy or security as part of broadband packages can positively influence their choices.

EY Turkey Telecommunications, Media and Technology (TMT) Industry Leader Emre Five He made the following comment on the subject:

“Executed by EY Decoding Digital Home (Digital Home Decoding) research reveals invaluable data and insights into the changing preferences of consumers who tend to downsize their digital content services. Service providers should do more to attract new customers, retain existing customers and meet their expectations during this period of pandemic effects. It is critical that service providers’ value propositions are compelling enough and that their interactions with customers are smooth, intuitive and fluid. Equally important is consumer confidence in data privacy and information security and the proper guidance of consumers. Companies that pay the necessary attention to this can reap significant benefits during this critical period.”

Source: (BYZHA) – Beyaz News Agency