How you read it: While Microsoft doesn’t see what will happen when Google implements the new Manifest V3 API into Chromium, which will break the full functionality of all current ad blockers in all Chromium-based browsers, and Microsoft is making news in this regard, where does it hurt most on Edge for Android.

You have to take everything in context as these are not related issues even though they revolve around the same topic. The point is that while those responsible for Chromium derivatives like Brave or Vivaldi – we’ll have to see which one gets rid of it, because it’s not at all clear – they’ve made their disapproval of the cut function clear from the start that Manifest will assume V3, Microsoft didn’t say a peep.

But now we learn that they have introduced a block video ads on Microsoft Edge Android, a key element for anyone who already uses a browser on PC. And best of all, according to gHacks, it works pretty well… with YouTube ads.

But as is usually the case in these types of cases, this is an experimental feature that can only be accessed through hidden browser preferences, by activating one of the browser flags, and only if you’re using the Canary version, a test version, to understand us. Image for another sign…

Image: gHacks

But what Android user watches YouTube using a browser and not the official Google app that works great? Well, a lot, precisely because of the advertising that floods the videos of “content creators”; advertising that makes them money but lately grew exponentially and not only by the decision of these creators, but by the imposition of Google itself.

In short, there are browsers with powerful built-in ad blockers whose performance with the video platform is quite acceptable, and there are those who prefer it over the native experience provided by the YouTube app. And be careful, because whoever says browsers also says Chrome with system add-ons, such as DNS Adguard, which can deal with the advertising of many applications, but there is no instruction for YouTube.

Bottom line… Microsoft Edge with a native feature dedicated to blocking ads running in videos and therefore YouTube as a target platform? Well, As unbelievable as it may seem, it happens and while it’s worth repeating, it’s a hidden feature in trial at the moment, if they put it in it’s for a reason.

Perhaps the reason is that while Edge is a key part of Microsoft’s software framework, its market share on Android is far from the growth seen on the desktop; And maybe that’s because, unlike other browsers, Microsoft Edge lacks the type of features that are so noticeable on mobile.

Yes, Chrome still reigns supreme, and it also has no blockers, but that’s the point: someone who switched from Chrome to Edge on their PC is a slightly more advanced user than someone who eats everything as they say. . Behavior that logically extends to mobile as well.