as he reported channel 24 Referring to the Russian media, analysts noted that despite all the attempts of bloggers to transfer their audience to other sites, it is followed only by the most devoted fans, and this is followed only by the most loyal fans. 3-7% of total user base.

what happens next

According to experts, the earnings of bloggers will not reach the same level very soon, or even at all. Increasing Russian platforms and subscriptions will not help either. The fact is that most companies stopped investing in Russia or even left the country altogether. New companies and services join this list every day. It is the advertising budgets of these organizations that make up the bulk of the earnings of bloggers.

After the social networks of Meta, which was recently recognized as an extremist organization in Russia, were blocked, the number of users of their Russian colleagues increased significantly.

• The number of visitors to Rutube increased by 64% last month.
• The audience of the Boosty platform (the platform for monetizing copyrighted content from the Donationalerts service, which is part of VKontakte) has also increased significantly.

Interestingly, after the blocking of social networks, Russians began to actively use VPN services. From January 2022 to the beginning of April, the number of users of VPN services increased 53.5 times.