YouTube Shorts, as you already know, is an alternative video platform to the phenomenon of TikTok, a social network of short videos that has been running for a few years like no other except for the proposals of large American companies. But TikTok has one thing for those who post their videos there: monetizing content is far from winning a contest.

It is this aspect, economic, that Google influences to attract creators. Creators who already use TikTok but now do the same on YouTube Shorts, often with the same content. however monetization options in YouTube Shorts they are not the same as for the rest youtuberswhich many of them desire and which Google seems to be turning to.

A brief overview of events: it was a little over a year ago that YouTube Shorts launched internationally, and in order to encourage and attract creators to put their content in the appropriate format, Google poured hundreds of millions into the initiative. A little later, she began testing ad inserts in the section (YouTube Shorts is still a section within YouTube itself) and achieved the most optimistic results: more than 1,500 million active users confirm this.

However, all of this doesn’t seem to be enough to beat TikTok, or for major content creators to prioritize Shorts and even consider them exclusive. And it is the case that if creators are already earning more on YouTube Shorts than on TikTok, they could earn much more if the model is compared to the general model of the platform, that is, that Shorts are included as part of the YouTube Partner Program, something that greatly facilitates monetization and is still in diapers.

YouTube Shorts as part of the YouTube Partner Program includes benefits such as distribution of revenue generated by advertising (45% for YouTube, 55% for creators), which has not happened yet. What is evolving are the revenue streams that are already common in the standard platform model through tips, subscriptions and sales goods. It remains to specify the topic of advertisements, but it is not so simple.

If you watch one full video, then watch three more, then watch an ad, then watch two more full videos, then close the app, who gets paid? What if one of these videos is a duet or remix of another video? What happens when they all challenge for the same song? They are published in The Verge. “A lot of the details still have to be fine-tuned, and that’s why The Shorts Partner Program will not be launched until next year“, they answer.

What happens when that happens remains to be seen, as it will be complicated for creators as well: the growth on TikTok, for example, is usually much higher and faster than on YouTube; At the same time, there are many creators who abound on both platforms by posting exactly the same content, and given the risk that their followers will choose to see it on the less lucrative platform for them and ignore it on the other, this may force them to Choose. Or maybe not and there is a market for everyone.