Swedish beauty technology brand FOREO announces 2 new products from the LUNA family with the NFT collection! FOREO became the first beauty brand to enter the Metaverse and NFT world by launching the 4th series of its most iconic product, LUNA, and the first introduction of the brand’s first body product, LUNA Body, as the NFT Collection!

FORWARD It has always been developed with the principles of commitment to innovation and commitment to change for the better. NFT experience on Metaverse as the first skincare brand to launch NFT versions before its traditional launch. The digital world, which is also becoming a hot topic in the beauty industry, the emergence of new technologies and the introduction of beauty-specific NFTs are driving innovation across the beauty industry. Beauty brands now have the opportunity to challenge the way beauty is bought and sold; FORWARD It is a pioneer in this field by first launching its latest products with the NFT collection.

Beauty tech giant FOREO Collaborated with a female NFT artist to create the special NFT collection that she will launch and auction. donating all proceeds to Tjejzonen, Hope Givers and the charities of the National Scleroderma Foundation made the decision.

FOREO CEO Boris Trupcevic “Brands now have the opportunity and responsibility to change the way they bring their products to consumers. This is especially important for the beauty industry, which has been criticized for setting unattainable beauty standards. FOREO has always kept its business approach humane by building a trusting and close-knit community. Technology with the LUNA NFT collection; We use it as a way to strengthen the link between beauty and wellness, to showcase how products are made and the results they produce.” explains in words.

FOREO, choosing to be innovative in every detail, from products to business model; she prefers to approach the public under the pressure of unattainable beauty standards by launching her collection as NFT. At the intersection of the beauty industry and mental health, FOREO is redefining what it means to be beautiful by setting new gold standards for health and self-love and conveying this through technology.

Source: (BYZHA) – Beyaz News Agency