Brand Conference, which has been redesigned with the theme ‘remastered’ to adapt as best as possible to the changing world, this year offers an event where participants can experience the latest technological developments in an interactive way.

Participants of MARKA 2022, which will be held in Shipyard Istanbul on September 29-30, will receive entrance tickets to the organization that will be held in the “virtual universe” for years to come, and NFTs with the signature of the artist Hamza Kırbaş will be offered as a gift.

Organized by YÜREKLİ Conferences since 2000 and held for the past 19 years under the main sponsorship of YAPI KREDİ WORLD, this year’s MARKA conference will offer its participants a digital experience that combines today’s technologies with the emotional world and art. The MARKA Platform will offer its participants NFTs (non-fungible tokens) specially designed to enter their own ‘virtual universe’ (Metaverse) called ‘MARKAland’.

Ayşegül Yürekli Şengör, Chairman of YÜREKLİ’s Board of Directors, said they strive to provide participants with an experience that will allow them to see the technological developments that have accelerated during the pandemic period and use them effectively in their daily lives. during the first MARKA conference to be held after two years.

Yürekli Şengör said: “This year, at MARKA 2022, our participants will have the opportunity to experience projects that cross the themes of art, technology and sustainability with creativity. In the coming years, we are getting ready to hold our events on Metaverse as well. In in line with the projects we have developed, this year we invite our participants to be a part of this new world.As we do so, we prepare ourselves with an understanding that contributes to the integrity of emotions and thoughts, as we always prioritize. Meaningful experiences that reveal emotions and values ​​in the fields provided by the latest technology are waiting for our participants. NFTs, which will be the key to the doors of MARKAland, are also one of our projects.”

The MARKA conference, which acquired the domain addresses for MARKAland, quickly began its efforts to bring this world together with its members in the near future. The MARKA platform is taking groundbreaking steps in this area with the expectation that the use of NFT technology for community membership and reward systems will increase in the future; NFTs, which will be the access keys to MARKAland, the world he has planned in Metaverse with this understanding, will be presented to all BRAND participants this year as the “key of the future”.

On the first day of MARKA 2022, to be held in Shipyard Istanbul on September 29-30, the MARKAland memberships of all participants will be launched with an interactive session. A crypto wallet is created for each participant in the session through the MetaMask application. Next, an edition of the NFT work of international interdisciplinary artist Hamza Kırbaş inspired by MARKA 2022 will be presented to the participants. The NFTs produced will be uploaded to the participants’ crypto wallets via blockchain technology.

Digital support from Laika DAO

NFTs to be uploaded to the gifted crypto wallets will be used as keys to participate in various events to be held on MARKAVerse in the coming years. NFTs will be prepared with the support of the Decentralized Autonomous Rooftop Structure Layka DAO, which brings together individuals and projects in the blockchain ecosystem in Turkey and boosts their development. Layka DAO, known as ‘Turkey’s Web3 Center’, offers MARKA 2022 participants the opportunity to adapt to tomorrow’s technologies in partnership with NFT.

A completely redesigned experience

The MARKA conference, held for the 21st time this year, will bring together more than 2,000 business people and opinion leaders for two days. ‘Remastered’, the theme of the conference, where more than 70 artists and speakers from around the world and Turkey will take the stage, was determined on the basis of the need to question and redesign all our ways of doing business, especially in the post-pandemic period. Described as Turkey’s strongest ideas platform, the MARKA platform reinvented itself with today’s values ​​and technology and designed an entirely new experience for the participants.

‘Lowest activity with carbon footprint’

The MARKA Platform, which pioneered the business community in this area by launching the ‘Zero Waste Conference Hall’ application in 2018, raised the bar in sustainability this year. The platform aimed to make MARKA 2022 the ‘business event with the lowest carbon footprint’ this year.