EVGA is one of NVIDIA’s most famous graphics assemblers, however the company announced that it was withdrawing from the said market and blamed the green giant your decision. This means that unless circumstances suddenly change, we won’t see Ada Lovelace (RTX 4000) dedicated graphics coming from EVGA or NVIDIA’s newer generations.

EVGA doesn’t seem to be happy with the situation they had to deal with with the ever-present generation of Ampere. They commented on the YouTube channel Gamers Nexus assembler had to sell its RTX 3080 and RTX 3090 with “hundreds of dollars worth of losses“ to stay competitive with the Founders Edition models coming from NVIDIA itself. At this point, it is worth recalling the improvement that the Founders Edition has seen in recent generations, which has created its appeal and therefore demand from consumers.

EVGA’s official announcement posted on its forums doesn’t explain much about the reasons for its decision, limiting itself to stating that “will not support next generation graphics cards (NVIDIA).“that”will continue to support existing current generation products“Y”will continue to provide current generation products“. In other words, it will continue, at least for now, with the normal marketing of Ampere (RTX 3000) graphics.

According to Gamer Nexus and JayzTwoCents channels EVGA would reportedly claim that NVIDIA was not a good partner by not telling him how much he would have to pay to get his GPUs before publicly announcing the reference price of the RTX 3080. As a result, the assembler was unable to easily calculate how much he would have to charge consumers for his versions of the graphics. Card.

Another issue that seems to have plagued EVGA is that NVIDIA would ship drivers to take full advantage of the Ampere graphics before journalists than assembler. This would add to the green giant’s alleged insistence that EVGA not disclose how many GPUs it might integrate into its own designs and products.

Due to the uproar created by EVGA’s decision, NVIDIA reached out through one of its spokespersons, Bryan Del Rizzo, who said in a statement to The Verge that the company “has had a great relationship with EVGA over the years and will continue to support them on our current generation of products. We wish Andrew and our friends at EVGA the best.“. These words mean that they already assumed a divorce from NVIDIA.

EVGA’s abandonment of NVIDIA’s graphics line-up is intended to be a stick for the company, apparently will try to stay so as not to throw anyone out. However, it is clear that he must move, either downsizing or expanding into other sectors or brands if you want to meet that goal. At the moment, there is no indication that he will be taking on other graphic brand montages, and he still states on his website that he is “one of the top authorized NVIDIA resellers across North America‘, so it’s possible that this is all a maneuver to improve the terms of the deal, although the company is very blunt on its forums.

Probably the most popular hardware company among gamers, NVIDIA doesn’t have such a great reputation when it comes to working with them. Two years ago, the green giant sparked controversy when it blocked Hardware Unboxed after the outlet asked to change its editorial line and test features it said if it wanted to continue receiving its graphics.

Regardless of what actually happened between NVIDIA and EVGA, the truth is that the green giant has enjoyed a strong dominant position for years. Its graphics are used by 76% of Steam users and are practically essential for working in artificial intelligence or with Blender at a professional level. Such a good and dominant position is an invitation to practice certain malpractices which we have seen on other occasions.