In a similar way to what happened with video and music services from streaming, the podcast phenomenon is here to stay, and according to data from the sector itself, it appears to be far from peaking. In other words, we listen to more podcasts than ever and for longerwe are only talking about the situation in Spain.

This is reflected in the second report published by the iVoox observatory on the state of the podcast in Spanish, which analyzes listening habits and monetization over the last year. This is information from no less than iVoox, the leading podcast platform here, also based on a survey of 3,000 people, so we have to add the subsequent cooking to the optimism of the departure.

However, the fact is that the podcast model is on the rise, and any consumer who has been around for a while has seen how in recent years growth was wildboth by content creators and distribution platforms. The explosion of supply, not only in Spain but all over the world, especially in the Western world, has been so great that, as in the case of other sectors already mentioned, such as video on demand services, the bubble can only explode and the situation will regulate itself.

At the moment yes, the time doesn’t seem to be getting any closer, pardon the redundancy. This is indicated by data from the iVoox Observatory report, which ensures that the time users spend listening to their favorite podcast has doubled: 9.5 hours per week and 1.20 chapters average. Growth attributable to at least 50% of users, 42% of whom listen daily, compared to 28% who only do so once a week.

Preferred times for listening to podcasts are distributed in the morning (58.44%), afternoon (52.20%) and evening (52.56%) and yes, it is an activity that it is mainly done independently with 97.15%. In terms of gender, there is almost full parity, with 58% men and 42% women regular users; The 25-64 age group is the most engaged, so it goes without saying that the podcast is a phenomenon that does not understand age.

There are more differences in the evaluation of consumer platforms, although this is not surprising mobile leads with 48.71%, while the old computer drops to 16.92%. Overall, data spending is becoming less important, with 51.24% of listeners listening to episodes on streaming, compared to 28.79% who download them, reportedly while connected to a Wi-Fi network. However, this can be done to save data or to avoid bad reception situations.

After entering the continents and content, 4.5 are the podcast programs that the average user is subscribed to. From there on: 40% of respondents watch 4 to 10 programs and 20.76% watch 10 to 20. Why do they choose what they choose? 65.96% for learning, 58.86% for fun, 34.01% because it’s exclusive content they can’t find anywhere else, and 26.10%… because it helps them sleep.

Of course, the ease of performing various tasks while listening to a podcast is one of the keys to the success of this format. This is confirmed by 71.73% of the respondents. 30% of them recognize themselves as regular listeners of live radio, but online.