Netflix It wants to show its users more content about what they really like, so it added a new reaction button.

Starting today, the popular streaming platform offers exactly a feature called ‘I love this’, this allows all users to give some kind of ‘double like’. sherry Y movies this fascinated them.

This option is located next to the traditional ‘Like’ and ‘Like’ buttons and now available on all platforms with Netflix: iPhone, iPad, Android, smart television and net. The purpose of the service is to allow users to get even more precise recommendations, according to their taste, through its algorithms, than what is currently available.

Netflix realizes that it is sometimes difficult to measure whether a particular audience enjoys certain content; so the new ‘Love’ option identify more easily what really creates a special appeal for users. So, for example, when using this option with a specific title, recommendations would include: more products with similar themes or the same actors and actresses.

“Think of double thumbs up as a way to adjust your recommendations for watching more TV shows or movies that are influenced by your loved ones. A ‘Like’ still lets us know what you like, so we use that response to make similar recommendations. But a ‘I like’ is more likely to give you advice. It also helps us be clear”, Mentioned on the official Netflix blog.

Facebook’s legendary ‘I Love’ button comes to Netflix for a different purpose

It’s too early to know if the “Love” button will bring the results Netflix promised. The only way to verify this would be for users to start using it now; and depending on their experience, it will be possible to verify the effectiveness of the new application. streaming platform. There is no more science than users.

However, this combination clearly shows that Netflix is ​​still not clear on what its top ratings are. It should be noted that the online service left the “normal” classification system with stars in 2017; Since then, use ‘Like’ and ‘Like’ reaction, therefore, their algorithm improves recommendations by providing percent similarity to the title for each user.

However, this method has not been exempted from criticism and debate. After all, the two existing options did not provide nuance and it’s the ‘love’ option that should change everything. Getting it from there is a different discussion.

New Netflix button, easily recognizable as it shows both thumbs-up hands. As mentioned above, this response is available both in the pages dedicated to each series or movie, and in the contextual menu that can be viewed from the main screen of the service.

You may also be available when pausing playback and in the period between the end of an episode or feature film and the beginning of a sequel.

There may still be users who don’t have the ‘Love’ button and they just have to wait. When new features with global reach are released, it often takes time to reach certain countries or regions. If you are planning to use Netflix from a mobile phone, tablet or TV and want to make sure you have it as soon as possible, It is recommended to update apps to their latest versions.