The relationship between YouTube, its creators, music and rights administrators is probably one of the most bitter on the internet. From the beginnings, when all kinds of copyrighted content were uploaded indiscriminately, to the current situation, where even for legitimate use of content the creator can face claims, it could almost be said that there has never been a true balance and hand, a reasonably positive solution for all parties.

If you’re a YouTube consumer, chances are you’ve seen videos of creators criticizing copyright management by managers (or their alleged managers, as some cases of fraud in this regard have already been revealed). Jaime Altozano, Alvinsch and many other creators dedicated to the distribution of music see how, despite adjusting their content according to legal terms that allow the use of protected content, their creations acquire claims that prevent their monetization, and in some cases they may even have to face famous strikes companies.

Although some creators have long called for more protection from the platform, to be fair, we have to admit that YouTube is actually in the middle of two conflicting interests, namely one of them has DMCA enforcementa legal derogation approved in the United States more than two decades ago, later imported with very minor differences to Europe, which gives undue powers to rights owners.

So any move by YouTube to remedy the situation is by definition a step in the right direction. And in this sense probably the announcement of Creator Music is one of the most remarkable advances in this sense to have occurred in more than a decade. And precisely that, thanks to this feature, creators will be able to start monetizing videos even if they have copyrighted music.

On the one hand, Creator Music will offer creators the possibility of obtaining available licenses use music in your videos. In this case, of course, they will be able to monetize their videos in exactly the same way as if they did not have copyrighted music, that is, they will receive the same percentage of revenue as for videos without music. On the other hand, and this is the most interesting option for many YouTubers, when creators don’t want to or can’t pay for a license, they can use the songs and share your revenue with the artist of the song and related rights holders. In both cases, yes, the songs used will necessarily be found in the Creator Music catalog.

Creator Music is currently in beta and is only available in the United States Google says it will hit more countries in 2023. If artists and rights managers finally decide to ditch the crap they’ve been dealing with for two decades and allow their catalogs to be used on YouTube through Creator Music, YouTube could find a definitive solution to a problem that has plagued many creators for years, which is a huge success.