The well-known statistical research agency Canalys has published new data on worldwide sales in the TWS type earphones market in the second quarter of 2022 and There is good and bad news for Xiaomi. The Asian firm is unfortunately still on the podium worldwide in terms of units sold. growth has slowed drastically.

This is something we’ve seen replicated in China, A market dominated by an iron fist despite losing 30% of its share in the last quarter but despite this, it is still ahead of giants like Apple in a tough battle that seems to last forever.

Headphone market continues to grow with a total of 63 million units sold

Interestingly, in terms of global market data, TWS-type headphones were the only personal audio device category to grow in the second quarter of 2022, and it looks set to continue to grow. The sale of such products A total of 63 million units were sold, up 8% compared to the previous quarterXiaomi became the third best-selling brand with a share of 5%.

Although in third place, Asian firm down 38% from what we saw in the previous quarterIt is behind Samsung and Apple, which grew by 13%, respectively. This seems like Xiaomi is trying to bud it up with new global launches that will see the light very soon, the long-awaited Redmi Buds 4 Pro and Redmi Buds 4, which have been very well received in China.

Maybe that’s why the brand continues to dominate the Chinese market over other fairly strong brands, but curiously, almost all the companies that sell this type of headphones in this region have fallen in sales percentage, OPPO is the only company that managed to grow 119%.

Therefore, we can see how well-established companies in the sector are losing momentum, despite the fact that the TWS type earphones market continues to grow. at the expense of emerging and challenging new companies. We’ll see what happens in the coming months, but the war seems to be over.

via | xiaomitoday