The news of the week and one of the most important of the month is the announcement of the GeForce RTX 40 family, the new generation of NVIDIA, which, as we have already documented in several publications, such as the one in which we explain the Eight Fundamental Aspects of Ada Lovelace Architecture or this one in which we tell you what makes the AD102 GPU unique is a new ceiling. But apart from that, another very interesting aspect of the presentation was the confirmation of something we already expected, which is that the RTX 30 and RTX 40 families will coexist in the market.

The clear reading we can take from the said notice is that The RTX 40 marks the top of the range, while the RTX 30 sets the entry level, although we must clarify that we are not talking about low mileage, far from it. Specifically, as we could see in the presentation, it is a reorganization of the RTX family, with components from both generations:

AMD, for its part, will soon introduce its new generation, the RDNA 3-based AMD Radeon RX 7000, which we also hope will represent a big leap from the previous generation, the current RX 6000. Although there is no official date yet, rumors suggest that finally will see the light event to be held on November 3rdIn a little over a month. Of course we will confirm once the official announcement is made.

Be that as it may, and waiting for the arrival of this new generation, it seems that even AMD is maneuvering so that the RX 6000 and RX 7000 families coexist in the market at least for a while. And not only that, it has also adapted its offer in this regard to improve the competitiveness of its current generation against the RTX 30. And as we can read in TechPowerUP, AMD has reduced the reference prices of all RX 6000 graphics cards. These are the new prices in dollars.

As you can see in the table, which is official from AMD, the technology It seems that he designed it already knowing that NVIDIA will keep the RTX 30 in the market, but still without knowledge of the new reference prices. And it is, as you can see when checking the information about the RX 6650 XT, which is AMD’s equivalent to the GeForce RTX 3060, it states that the reference price of the NVIDIA card is $375, and not $329. NVIDIA announced this week.

Be that as it may, it looks like a pretty smart move on AMD’s part. Both technology companies realize that although the situation in the graphics card market has normalized in recent months, there are still many users who view it with doubtsconfusion, etc. So now inventory is no longer a problem and unlikely to happen again in the short to medium term, maintaining a wider assortment of catalogs, allowing users to buy what really suits their needs (and this is somewhat more feasible when two generations coexist on market) it appears to be a success.