Everyone becomes an influencer with a single link in Teknosa

Teknosa, the leading brand of Turkish technology retail and e-commerce, has broken new ground in social commerce and has launched the “Bi’linkle Influencer Sensin” project. Users who share any product they like on Teknosa with their loved ones through messaging services, blogs or social media accounts using the “share and win” button earn money when they make a purchase through the link.

Teknosa, a subsidiary of Sabanci Holding, has broken new ground in social commerce in partnership with The Boston Consulting Group (BCG) as part of its influencer-focused marketing strategy. By turning Teknosa into the industry’s first technology-focused marketplace in February, Teknosa began offering its users a new realm of earning and shopping experience, including those who don’t have a social media account.

Users can share any product they like

As part of the project called “Bi’linkle Influencer Sensin” by Teknosa, anyone who wishes can be included in the project by clicking the “share and win” button next to any product they like on teknosa. Users can share the product link created especially for them with their loved ones through messaging services, blogs or social media accounts. Users earn commission when they make a purchase through the link they share. This commission is transferred to them in cash, not in the form of money or coupons in the wallet.

“There are no conditions, anyone can be an influencer”

Teknosa General Manager Sitare Sezgin, He stated that they have taken a strong step in the field of social trading with a new perspective, he said:

“We combine teknosa., where we offer all technology-related products to our customers, with the quality and security of Teknosa, with the power of social networks. With our project ‘Bi’linkle Influencer You’ we turn anyone who wants to become our business partner. Thanks to this program, all our users now have the opportunity to earn money by sharing the product links in teknosa. We do not place any conditions on those who wish to participate in the program. Anyone, including those who don’t have a social media account, can become an influencer by clicking on any product link they want and sharing this product with their loved ones from any channel. We will continue our social commerce breakthroughs according to customer expectations and needs.”

“We earn our customers every step of the way”

Emre Kurtoğlu, Deputy General Manager of Teknosa Digital Trade and Marketing He argues that digital channels play a key role in the shopping experience, he said:

“As the pandemic fueled the growth of e-commerce, online’s share of total sales increased significantly. Social networks also have a strong influence on e-commerce. Research shows that social media sales are expected to triple by 2025. In teknosa, which we have transformed into a marketplace and expanded our product range by more than 15 times to more than 100 thousand in a short time, we strive to both bring a new shopping experience to our customers and earn them every step of the way. Our customers earn not only from the product they share, but also from all the shopping the user brings to teknosa via the product link.”

“We want to include our more than 20 million users in the program”

Serap Balkan, Marketing Communication Manager at Teknosa He said consumers want an uninterrupted and smooth shopping experience and said: “We strive to increase customer loyalty by creating our own community with our Bi’linkle Influencer Sensin’ program. In addition to new users, we will work to reach more than 20 million registered customers in our system,” he said.