Mark Gurman, one of the most famous Bloomberg analysts for his experience in the world of Apple, published some interesting predictions about the future of the apple company and in them they talk about the iPhone 15 Ultra and a major design change in 2023. We’ll take a closer look at both.

The iPhone 15 Ultra will theoretically be the next flagship smartphone, and no, it’s not a new model that will coexist with the iPhone 15 Pro Max, will be your substitute and will replace the iPhone 14 Pro Max. The name change makes sense because the “Ultra” badge is simpler and easier to use than “Pro Max” and on the other hand it also gives the feeling of something higher, so for consumers the word “Ultra” gives a clear sense of superiority over “Pro” or “For Max” in this case.

Apple debuted the “Pro Max” brand in 2019, specifically with the launch of the iPhone 11 Pro Max. Since then, this nomenclature has been maintained to this day, but we now know that trademarks and trade names are a living thing, and that Apple does not hesitate to modify or change them as it deems necessary, so this information makes all the sense in the world and the above source is very reliable.

The name change to iPhone 15 Ultra will not mean any relevant news, which means that this terminal will continue to maintain its focus and position in the market, i.e. it will continue to a larger version of its little brother, the iPhone 15 Pro. Apple may choose to include, as it has done on other occasions, some difference at the hardware level, but even if it does, those differences should be small.

As for the expected design change, Gurman believes that Apple will introduce important changes in the iPhone 15 and in all its versions. It is important to pay attention this would affect two key points, rear camera design and lens arrangement, as well as the frame of the terminal. We should not expect relevant changes on the front, and the Dynamic Island will remain here, so it will be present again in the next generation of Apple smartphones.

We are left with an important question, yes, what will happen to the iPhone 15 and iPhone 15 Max? All indications are that Apple it will repeat the strategy we saw with the iPhone 14 and iPhone 14 Max, which means that both next-gen models will once again use the A16 SoC, present in the iPhone 14 Pro and iPhone 14 Pro Max. However, at least they’ll be showing off the new design change we’ve been discussing, and they’ll have Dynamic Island.

If all goes according to plan, the iPhone 15 will be introduced in all its versions in September next year although from the first and second quarter of next year we can expect a constant flow of information and leaks, as in previous years with other models.