While fraud continues through Google addresses; Today, we still encounter companies that don’t edit their company’s Google business profile and don’t have their address approved.

To better understand your business insights and complete a vital piece of digital identity, take action and get your Google business organized in no time.

Every profile, every trace in the internet world is part of the digital identity. What comes first when people search for people and businesses is part of their digital footprint.

Entrepreneurs first create their websites and open their social media accounts. Meanwhile, the Company Profile can often be skipped. The Google Business Profile section, on the other hand, creates the first information and quick referral areas that people come across when they search for businesses. The most fundamental mistake made in this area is to focus only on address information. Many businesses simply verify the address and contact information field and sign up for cards. After that, they usually don’t follow updates or comments about other information on the company profile. So an important area for businesses on Google can contain both incomplete and inaccurate information and go unchecked.

Berkun Meral, founder of IQUEEMexplains the importance of Google Business Profiles as follows; “While fraud continues through Google addresses; we still encounter companies that don’t edit their company’s Google business profile and have not approved the address. For years, activities offering free services as paid, and fraud cases pretending to call from Google, have continued rapidly. So let’s first remind you; It’s free to open a business profile on Google and have your address verified with Google. All businesses need to do is open the Google business page and create their business profile and keep this area updated. Of course, to update and keep these areas up to date, advice support can be obtained from various companies if needed, but remember that this is basically free and any company can do it themselves if they want to”.

As Meral explains, the three prominent points for Google Business Profiles are as follows:

Fill out your profile information to both stand out with the right information in searches and grab the attention of your customers. Add information about your company, opening hours, phone number, products. Personalize your page the way you want.

Enrich your profile with elements such as cover photo, profile picture, logo and product service pictures to grab your customers’ attention.

After you create your profile, you need to verify your company for all updates. When verifying your business, make sure that your information is correct and that no one else can edit it. For steps for business verification from here You can get information.

2. Use Google Search and Maps

The critical factor in Google searches is that the correct search and address information appears to the customer and the address is added to Google maps. For this reason, verifying your address and reaching your business with direct route information from the map is an important step. One of the biggest mistakes made here is entering the full address and the card will send customers to the wrong address. For this reason, you need to be sure of the address accuracy and map route information for your business.

It’s important for your business to track what your customers are saying in every medium. Especially if you are a company in the service sector, remember that the comments from existing customers are effective when making decisions about new customers. Track, respond, and interact with public customer reviews to build trust with both existing and prospective customers. You can also create a FAQ section for your business.

Google Business Profiles; It’s also a great tool for learning how customers find your business. Find out what keywords users search for to find you; You can get analytics from phone calls, comments, reservations, and other transactions. Take action and edit your Google business in no time to better understand your business insights and complete a vital piece of digital identity.

Source: (BYZHA) – Beyaz News Agency