Epson and eight-time Olympic medalist, the world’s fastest person, Usain Bolt, reunited in Europe to explain Epson’s efficient ink printing technologies. After a 12-month partnership, Epson and Usain Bolt have announced that they are extending their ad campaign for another year. Usain Bolt introduces printers and various products that save up to 90 percent with fun content…

Epson and Usain Bolt are continuing their campaign partnership, which has been running for 1 year and supporting ink printer technologies, for another 12 months. Following last year’s campaign success, Epson announced that Usain Bolt, the world’s fastest man, will reappear as the face of Epson EcoTank products in a new online campaign to promote its cost-effective printer and ReadyPrint ink subscription service.

It will also cover projectors and scanners.

Epson also emphasized that the new campaign will expand to include more premium products from Epson, including home theater projectors, professional wide format printers, business scanners and label printers. The new campaign, which will air in Europe and Africa later this month, will feature 8-time Olympic gold medalist Usain Bolt in a lighter tone across a variety of marketing and online channels, such as product promotional materials. It will also be featured in a new TV campaign from early 2023 in some countries.

Maria Eagling, Marketing Director, Epson Europe, said: “People may not find printers as interesting as other technical products, but Usain helps to illustrate our low-cost printing solutions in a fun, memorable and engaging way. The feedback we have from our customers received and the great results we have seen from the activity so far confirm that Usain is really an excellent partner for us.As more and more people realize that printing is more than cartridges.We can’t wait to see the new content we I’m sure everyone will enjoy watching.”

‘Printing has never been so much fun’

Usain Bolt said of the deal: “I enjoyed my first 12 months with Epson. This year’s campaign was filmed in just 4 days in London and I thoroughly enjoyed working on it. I flew on a magic carpet, climbed from under the couch, doing yoga, cooking, juggling and even doing everything from turning bottles! I can honestly say that printing has never been so much fun.”

Source: (BYZHA) – Beyaz News Agency