UniChallenge, the Digital Student Affairs Training Camp, which has been run for 8 years by the Interactive Advertising Association (IAB), whose main mission is to develop the media and marketing industry in the digital economy, as it is around the world , to assure. world, and to build a sustainable future for digital advertising, was organized for the fourth time with its Tech version for Engineering students. . The main goal of the program is to introduce the technology-oriented world of digital marketing communications to engineer candidates and to enable young people to evaluate their career plans from a different perspective; This year it took place physically at Boğaziçi University between September 12 and 23 with the main sponsorship of Amazon Ads.

Under the program, which was realized with the support of Amazon Ads, students were given the opportunity to follow digitally-focused training courses. Unilever’s career sponsor; The Supply Sponsors of the program in which Eczacıbaşı Tüketim Ürünleri is the Gift Sponsor and Hopi the Award Sponsor; It became Coca-Cola, Jacobs and Little Caesars Pizza.

In the program, which lasts for 2 weeks, students of the 3rd and 4th degrees of universities and recent graduates participate; 25 participants discovered career opportunities in the digital world. During UniChallenge Tech, participants had the opportunity to listen to many technical topics from a digital marketing perspective, from Blockchain to Ad Targeting Technologies, from Performance Marketing to E-commerce, from Data Analytics to Artificial Intelligence, from Internet of Things to Metaverse . In the program, which also included participants from the Management Information Systems department, UniChallengers learned more about the digital ecosystem and heard their success stories from the experienced names in the industry.

In the training, which brought together 25 participants from a total of 9 cities, 20 universities and 16 different departments, the participants had the opportunity to get a closer look at the effects of the developments in the world on the sector.

In addition to the training courses, the participants developed their projects in groups and presented them to the jury. The teams that came in the top 3 of the presentations and were given the right to do 1 month internship at IAB member companies were as follows:

First team – Group3

Aymine Umur – University of Bahçeşehir

Kaan Aksu – Kadir Has University

Tan Ufuk Celik – Sabanci University

Yaren Sarp – University of Sakarya

Yiğit Umut Çakırtaş – Kocaeli University

Second Team – Group5

Aytunc Tuncay – University of Bahcesehir

Emre Sarier – University of Marmara

Ferhat Zengin – University of Yeditepe

Merve Yazici – Trakya University

Poland Zengin – Istanbul Aydın University

Third Team – Group4

Abdullah Işık – Kadir Has University

Caner Yurdakul – Bandırma 17 Eylül University

Hacer Miray Dağlı – Akdeniz University

Hüsna Uygur – University of Marmara

Mehmet Caliskan – Bursa Technical University

Some participants shared their thoughts about the program in the following words:

Kaan Aksu / Kadir Has University: “UniChallenge was the turning point in my life. It enabled me to gain experiences and knowledge that I did not gain in university life. At UniChallenge I did everything I wanted to do and realized where I wanted to be until now. The structure of UniChallenge motivated me during the project and I tried to give everything to my project in general. In short, UniChallange was instrumental in taking a step towards my future, which I could never decide until now. Glad I was here and became part of this organization. I’m glad I got to know the nice people there and built a really good friendship base. Thanks for everything.”

Mehmet Caliskan / Bursa Technical University: “Imagine listening and learning from experts in every field of digital media from A to Z in just 2 weeks. UniChallange Tech is somewhere in the heart of the industry…”

Senanur Cesur / Bandırma 17 Eylül University: “UniChallenge not only introduces us to people in the industry, but also introduces us to beautiful people under scrutiny. I have no doubt that it will be a program that I will not forget for the rest of my life, and the effect of which I will also see in my business life.”

Yezdan Ece Gürkan / Izmir University of Economics: “The world is a vast sea and the UniChallenge is a sweet boat that takes you to that beautiful ship you want to cruise on.”