After trying to place the tweet edit button, twitter nested within another change that may not be as well received by users. The company decided to jump on the bandwagon and copy nothing more than tik taksupporting eternal scrolling of vertical videos.

The reason for the change, according to the platform, is that “Video is a huge part of public discussion and one of the most compelling ways for people to express themselves online. Videos posted on Twitter get billions of views every year. “.”

the idea is make it easier to browse and search videos on Twitteras the social network announced last Thursday (29).

An Immersive Twitter Video Experience

According to the company, the video player will immersive, which means that tapping the video opens it in full screen mode. If you swipe up, you’ll “start watching more engaging video content” endlessly, as is the case with TikTok and Instagram Reels. To return to the original message, the user clicks the back arrow in the upper left corner of the clip.

In addition, the platform has also created video carousel on the Browse tabwhich will show “some of the most popular videos shared on Twitter”.

Twitter video streaming coming to iOS

The Immersive Media Viewer will be launched on the Twitter app to iOS in the coming days, but the company said a similar Android update could arrive in the coming weeks. And videos in the Explore tab are now available for iOS or Android users in select countries.

For now – and thankfully – Twitter has decided not to copy TikTok at all, as some other companies have done, but adding vertical video scrolling is certainly a big change.

Until now, videos on the platform were treated as part of tweets, but now they have become something completely new. It is not yet known exactly how this will happen and how users will react to the presence of a special tab for watching videos.

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Source: twitter

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