The Internet’s premier search engine is undergoing a major transformation. Now for the results Google show product pages, articles, and advertisements first, rather than traditional results. These changes are part of the modernization and new trends on the Internet.

Last Wednesday (28) Google attended the Search On event in San Jose, California presenting the news. The goal, the company says, is to distance itself from search texts and results by focusing on more immersive images and content.

The trend is for users to get more immersive responses. For example, when searching for a vacation spot, the user will find “visual promotion” results – photos arranged in tiles, similar to Snapchat and Instagram stories, as well as maps and images from travel sites with corresponding links to the page.

The simultaneous image and text search tool will be improved to be easier to use. “Your camera will be your next keyboard,” Prabhakar Raghavan, senior vice president of Google, wrote in a blog post.

“We will continue to create more flexible and intuitive ways to find information.“, Raghavan said of the changes the company hopes to bring to “next months“.

Improvements in Maps

In addition to its search tool, Google is looking to improve Maps. In 2020, the company introduced Live View to Google Maps, which allows people to use their cameras to determine their location and find routes to follow.

Now, using Live View, you can search Google. Display information about places such as a bank or cafe. For this, augmented reality will be used – a technology that uses images of the real world in virtual space.

Google Search vice president and general manager Cathy Edwards said that while the company knew Generation Z had a “strong preference for visuals,” they weren’t interested in building products for just a fraction of the population.

Google will notify you when personal information is found in a search
The new tool will also make it easier to request the deletion of this information.

Via: The New York Times

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