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TikTok launches #Confirmation campaign to prevent disinformation

TikTok has taken another step as part of its ongoing partnership with news verification organization Teyit.org to prevent the spread of false information on the platform. Thanks to the partnership, TikTok content creators #I confirm It was intended to provide the ability to refute false information and confirm the accuracy of information under the label. Campaign related content is minimal 20 million the number of views reached.

Another goal of the campaign is to keep users on the platform. #I confirm It was to distribute the content that encourages sharing of the right information by using the tag, thus facilitating access to the right information. With the support of Teyit.org and content producers, the campaign aimed to increase confirmation awareness and included guidelines on how users can confirm information.

Information to be confirmed includes distorted data, messages and audio recordings, clickbait, allegedly leaked confidential correspondence and photos allegedly taken from the scene during the crisis. In this context, the intention was to emphasize the importance of source confirmation in the content shared within the community and to prevent the dissemination of misleading information.

#I confirm The campaign also highlighted the questions users should ask themselves about the content they encounter on the platform. The most important among these,

  • Does the visual/content you encounter on the platform directly appeal to your emotions?
  • Contains the title of the content “great explanation, shock decision, flash explanation etc.” which could be considered clickbait?
  • Is there a typo in writing the content?
  • Is the source of the content specified?
  • Does the content encourage the user to re-share and like it?
  • Top secret etc. Are the expressions included? such questions included.

After the detection of disinformation, people #I confirm It was expected to disprove the content under the label. The steps to follow for rebuttal are as follows:

  • Start your rebuttal with the right information
  • Repeat wrong information only once
  • Specify why it was misdirected
  • Complete the rebuttal by repeating the correct information

TikTok, which aims to keep everyone in its community away from discord while producing content in a free environment and turning affirmation into a reflex, will continue to work on this topic by expanding its collaborations.

About Teyit.org

Teyit is a verification organization that aims to make the habit of critical thinking a common value among the actors of the information ecosystem. At Teyit, verification and reinforcement activities are carried out in collaboration with stakeholders with the aim of developing the information ecosystem.

About TikTok

TikTok is the world’s leading short video app. With its mission to inspire and enrich people’s lives, TikTok provides a positive app experience where everyone in the world can share their passions and unleash their creativity through videos. TikTok has global offices in Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.

Source: (BYZHA) – Beyaz News Agency

Source: Haber Safir

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