Designed with a material that turns to dust when it comes into contact with human skin in Paris, the dress was injected onto Bella Hadid, who came on stage half-naked. As Hadid goes through fashion history with this dress, technologies such as personalized clothing, vegetable leather, 3D samples, virtual dressing experiences will be indispensable for the clothing industry in the coming years.

Offers flexibility to designs

Academic writer Ecehan Ersöz said the collaboration between fashion technology and materials science is increasingly creating synergies: “Fashion 4.0 in the digital world makes it possible to make a difference in designs with this collaboration. We saw this interestingly when Bella Hadid was dressed in a spray during Paris Fashion Week.A material was used that evaporates and takes shape on contact with the skin.The garment is designed and molded to the model.The synergy of fashion, science and technology will provide flexibility to designers’ designs. ”

The collaboration between designer and customer will increase

While some say this is just a show, others say we’ll be seeing such works regularly for years to come.

Ecehan Ersöz said he thinks this technique will become widespread in the future: “In this way, the adaptability of designs will increase, the collaboration between customer and designer will increase and the measurement process will take on a different dimension. The foaming material used as a spray comes out of the machine on stage, is formed, allowing flexibility in designs. Here, thanks to technology, it is possible to say that boundaries can be crossed in the meeting between fashion and art and aesthetics.”

Virtual dress up experience

So how does technology support sustainable fashion? According to Ersöz’s information, the main applications are the following:

3D virtual examples: In the past, physical presence of product samples throughout the entire design and trade life cycle was a must. While these samples provided both designers and retail purchasing teams with an accurate representation of the product, pre-production could require 20 or more samples before the final decision was made. However, with the development of 3D technology, virtual samples have become a digital method that reduces the waste of materials and time in both the design and product development phase.

Use of alternative textiles: An extreme amount of water is used in the production of materials used in the production of textile products. So much so that making a cotton shirt requires as much water as one drinks in 2.5 years. Even though less water is used in the production of plastics such as nylon and polyester, dangerous greenhouse gases can still be present at the moment. Here too, the development of recyclable, renewable, reusable and responsible sustainable technologies for fashion and textiles offers alternatives. Some eco-friendly textile alternatives include recycled fibers and fibers from agricultural waste products. This new textile can offer sustainable and biodegradable options that generate less waste during production. Designers such as Stella McCartney have pioneered closed and sustainable business models using innovative materials such as bio-based fur. This 37 percent vegetable matter produces up to 30 percent less energy and up to 63 percent less greenhouse gases than traditional plastics. Also worth mentioning is the innovative eco-friendly alternative from the company Pineapple Anam, vegetable leather made from pineapple leaf fiber and cork. Another example of the use of alternative materials was the use of milk, tea and coffee beans in the ‘Grow Your Own Clothes’ project at the university of a German microbiology student Anke Domaske.

High-tech materials and vegan leather: Another way technology makes fashion sustainable is by saving animal lives. Consulting firm Grand View Research (GVR) estimates that the global leatherette market will reach $85 billion by 2025 as a result of the increase in the number of consumers choosing animal-free products and the low cost of producing animal-free products.

On-demand production with automation: With the fast fashion approach, products are ordered and produced instead of producing and then selling clothes. Today, the cost of single and small batch production is decreasing due to automation and innovation in production. Fewer returns and guaranteed sales with on-demand production contribute to sustainability. Again, 3D printing is another way technology makes fashion sustainable. Such prints have already taken their place on the catwalks of Paris, London and Milan, thanks to the innovative designers of Iris Van Herpen. 3D printing is considered environmentally friendly because it avoids waste of fabric which is very common in the industry, and because it does not take long to make the clothes made from 3D printing, it can be produced to order.

mobile body scan: Designers and manufacturers decide on clothing sizes based on extremely limited information designed to “center” customers’ body shapes. With the benefit of free shipping, purchasing clothing in more than one size to return unsuitable products unfortunately creates a huge carbon footprint, both during transportation to the customer and the return route, and the products become damaged and unusable in the process. . As consumers take advantage of mobile body scanning products, retailers can collect additional data to better understand body shape and create more fitting garments, and reduce product returns with AR apparel trial solutions. As technologies such as augmented, virtual and mixed reality become more common in the next five years, virtual dress-up experiences will be of great value to the future of virtual shopping. Body scanning or sensory body measurement methods allow manufacturers and designers to create garments that fit different body types, rather than sticking to one scale. The result is better fitting clothing and satisfied customers, with fewer returns, a higher conversion rate, and improved accuracy and efficiency that can help reduce the retail environmental footprint.

Source: (BYZHA) – Beyaz News Agency