FOR PACKAGING LIMITED EDITION PRODUCTS: 5 STRATEGY

The products offered in limited numbers activate the consumer’s buying campaign. The fear that the product will not be found again and the desire of the majority of the masses to have a more special product drive consumers to buy. Tasarist Creative Director Musa Çelik emphasized that only 999 pieces of Endemic Verse colognes run out quickly within 1 month.

The marketing world shows great interest in limited edition products. Limited edition products offer many reasons to motivate consumers to buy. Limited-edition products that touch feelings, such as the fear that the product will not be found, the desire not to regret it later, or the feeling of being privileged to have a product that is more special than most consumers say bring to buy. Brands, who usually come up with new designs on special occasions like Valentine’s Day or New Year’s Day, find themselves in a big competition pool. Tasarist Creative Director Musa Çelik, emphasizing that limited production applications prepared at the right time and with the right strategy will lead to a big increase in sales, said: “We recently launched Endemic Verse, the first brand in the world, 90 of those was designed by artificial intelligence, with limited production. Endemic Fresh colognes, which quickly reached the point of exhaustion within 1 month, proved us the interest of consumers in limited edition products.” Along with his sentences, he shares the steps to develop and use products with limited production more effectively.

1. There must be a strong brand identity. Limited Edition productions are usually offered for sale with a different design or with the addition of a few new features of the most popular products, which are of great interest to the consumer. In limited productions where an innovation is implemented in design, it is important that the brand has distinctive identity features and that the consumer is aware of this asset. If the brand’s recognizable color, font, logo or packaging style is well established and robust, it will be more effective for consumers to distinguish products with limited production.

2. Prioritize consumer needs. Without forgetting that limited edition applications are made for consumers, it is necessary to focus on what they like and want. This time, the product can become worth buying by staying away from the claims, stories and features the brand wants to tell and making a different application.

3. Limited productions can create brand loyalty. After using the limited edition products, making these products into a collection can keep the consumer in touch with the brand. Replenishing parts of a recurring collection gives consumers another reason to have limited edition products. By using the time factor, brands can create a new world between the consumer and the product.

4. Remember you live in a digital age. Giving consumers data that they can use in their social media will increase interaction and encourage the potential consumer. Remember, you’re designing in an era when it’s essential to optimize product packaging so that limited-run production is social and shareable.

5. It is necessary to look beyond the special days. Releasing a limited number of productions on special days like Valentine’s Day and New Year’s Day, when all competitors are making similar applications, won’t separate you. Finding unique days that are only relevant to your target audience or creating various newsworthy links and marketing your limited production to the market when your competitors don’t will definitely put you one step ahead. Therefore, setting your strategy at the right time and story will make a noticeable difference.

Source: (BYZHA) – Beyaz News Agency