Tim Cook The International Association of Privacy Professionals (IAPP) opened the summit with a speech defending Apple’s stance. The expert agreedone of the most important wars of our time».

In his keynote speech, Apple’s CEO admitted that protecting privacy is no easy task, but that he cannot accept its potential loss.

Cook described world without privacy “less creative, empathetic, innovative and humanistic.” Tim Cook assured that it’s a world Apple doesn’t want to live in, understanding privacy as a “fundamental human right” that “enriches people’s lives.”

In their battle to defend privacy, the CEO listed three areas they’re working on. On the one hand, his commitment protect people An industrial complex built on a surveillance foundation.

In this sense, Cook spoke of companies that “embrace data on the details of people’s lives” and do not give them “a real choice” to make decisions about it.

He then advocated tools created by Apple to empower the user. It is a practice in deciding whether there is “revolutionary talent” among them. may or may not track your activity on other apps and websites. There’s also the ability to “protect your locations and email addresses” and know that all App Store apps follow “strong privacy standards.”

crimes in the digital world

Another of the major areas of work is the struggle between Apple and Apple. cyber crime groups navigating the digital world. From scams to social engineering attacks to massive data breaches and misinformation.

“Security is the foundation of privacy, because in a world where private data can be stolen with impunity, there is no privacy,” the administrator said.

For these reasons, Cook notes that personal data on the iPhone is end-to-end encrypted by default, so “Even Apple can’t see them». This also explains why Cupertinos didn’t install backdoors on the encryptions in question because if they did, “anyone can use them”.

The Apple CEO also referred to the “strict security protections” in place in the App Store from the beginning. Protect devices from any malware. However, Cook acknowledged his fears that they would soon lose their ability to provide such “protection”.

The last area Tim Cook admitted to working on was Apple privacy at risk. The CEO said the company was in favor of privacy regulation, but expressed concern over the possibility that such regulations “could undermine privacy and security.”

Cook pointed out that these policies are conducted “in the name of competition” and assured that Apple believes it. But if that forces the company to lift the veto on apps entering the iPhone, the consequences will be “very severe”.